By Stephanie Stahl published December 4, 2017

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples. Continue reading

By Clare McDermott published October 30, 2017

How Brands Use Pop-Up Experiences to Make a Lasting Impression

How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that. Continue reading

By Aaron Orendorff published September 4, 2017

How to Network at a Conference: 101 Tips From Marketing’s Best

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

By Kelley Whetsell published November 27, 2016

From Good to Great: Tips to Take Your Next Live Event Up a Notch

Content Marketing World’s organizer discusses what it takes to elevate live events from middling to masterful so they have a bigger impact on your long-term success. Hint: It starts with content. Continue reading

By Roanne Neuwirth published October 30, 2016

How to Attract the C-Suite to Your Events

Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance. Continue reading

By Amy Higgins published October 18, 2016

7 Tips to Harness Your Event Superpowers

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate. Continue reading

By Aaron Orendorff published October 5, 2016

How to Network a Conference Like a Jedi: 55 Tips

Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
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By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Clare McDermott published January 30, 2015

Society of Grownups Designed to Delight and Educate Audience

MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience. Continue reading