By Doug Kessler published October 18, 2010

Mobile In B2B: The Invisible Juggernaut

Mobile is one of those areas in which, annoyingly, B2C is way ahead of B2B. You can kind of understand why — the CMOs of Pizza Hut and Smirnoff and Pepsi would be fired by now if they hadn’t at … Continue reading

By Jennifer Watson published October 15, 2010

Using a Thought Leadership Council to Serve Up Great Content

Executing a content marketing strategy is a daunting task.  As the wealth of information on this site and popularity of how-to posts attest, there is great interest in the key pillars of content marketing process. Joe Pulizzi’s post How To … Continue reading

By Ann-Christin Lindstedt published October 6, 2010

8 Ways to Leverage Locals for Your Content Marketing Localization

As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get … Continue reading

By Dianna Huff published September 30, 2010

Look to Your Customers for Fresh Content Ideas

At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had already optimized and “tricked out” their site for Google Places. … Continue reading

By Heidi Cohen published September 29, 2010

5 Ways to Maximize the Impact of Press Releases Using Content Marketing Techniques

Contrary to current thinking, the press release is alive and supports marketing and communications objectives. As keyword-rich content supporting search optimization, the press release—especially in its social media format—is a very effective marketing tool for attracting mainstream and trade media, … Continue reading

By Elizabeth Sosnow published September 9, 2010

20 Clues to Find the B2B Content Your Audience Really Wants

Shhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that sound occasionally myself. When you work on a communications program for many years, it can … Continue reading

By Jennifer Watson published September 8, 2010

4 Good Places to Find Content (Where You Might Not Think to Look)

When building an editorial schedule, you naturally look to your roster of subject matter experts for ideas. Even so, you may find that the well soon runs dry. Before it does, dig a little deeper into sources that you may … Continue reading

By Britta Alexander published August 27, 2010

How to Outsource Audience-Focused Story Ideas

No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced … Continue reading

By Joanne Grey published August 10, 2010

How to Use Content Marketing to Build Trust

One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a certain topic. Consumers are smart. They won’t believe you if … Continue reading

By Dianna Huff published June 30, 2010

How to Find Content Ideas in Your Web Analytics Report

Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, you may look at the top 10 or 20 keywords … Continue reading