The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact. It will continue to reap dividends for your … Continue reading
Maintaining a successful business blog is easier when you have clarity and a plan. Yet so many of my clients and business associates just start blogging. They’re full of inspiration and passion. …And I always say “Go fer it, blog … Continue reading
Is it possible that a tour guide can teach you a thing or two about your “About” page? Yessiree, it certainly is possible. How so?
How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your targeted audience. By doing so, you create a community of … Continue reading
Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to … Continue reading
Today is my birthday. Lucky number 37. As part of my birthday celebration, I’m committing to blogging more. Junta42 was started as a blog (this post is proof from April, 2007) and I still believe it is one of the … Continue reading
Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging. The presentation below is a corporate blogging basics presentation useful for beginning bloggers. That said, here are the main takeaways. For more indepth understanding of a … Continue reading