By Michele Linn published September 6, 2010

7 Questions to Ask Before Adding a Blog to the Marketing Mix

Last week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog? Unlike many marketers who jump into having a blog because it seems like the … Continue reading

By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By Daniel Burstein published August 11, 2010

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you … Continue reading

By Brian Massey published July 26, 2010

How to Create an Email Newsletter From Your Blog

If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found that they got 12 times more email subscribers than RSS … Continue reading

By Thomas Clifford published July 22, 2010

How Ringo Starr Can Help You Create Rockin’ Blog Content

As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you always need more content for your blog. Sure, Ringo had … Continue reading

By Russ Henneberry published July 20, 2010

D.I.S. Creates Content Marketing with Lasting Impact

The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact.  It will continue to reap dividends for your … Continue reading

By Patsi Krakoff published June 18, 2010

9 Ways to Get Your Blogging Mojo Back

Maintaining a successful business blog is easier when you have clarity and a plan. Yet so many of my clients and business associates just start blogging. They’re full of inspiration and passion. …And I always say “Go fer it, blog … Continue reading

By Thomas Clifford published June 17, 2010

How New Bloggers Can Easily Craft Remarkable About Pages

Is it possible that a tour guide can teach you a thing or two about your “About” page? Yessiree, it certainly is possible. How so?

By Patsi Krakoff published June 3, 2010

12 Tips for Formatting Better Blog Posts

How is writing for your business blog different from any other business marketing content? In general, the goal of a business blog is to provide relevant, useful information to your targeted audience. By doing so, you create a community of … Continue reading

By Patsi Krakoff published May 22, 2010

Start Smart Formula for Your Business Blog: 5 Qs + 3Es

Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to … Continue reading