By Thomas Clifford published October 13, 2010

4 Steps to Zap Article Chaos (Now and Forever)

I admit it. I had article chaos. Yup. Ideas here. Outlines there. Half-baked articles everywhere. Article chaos drove me nuts I’d spend hours trying to come up with a finished article. I spent forever trying to locate an idea I … Continue reading

By Jeremy Victor published October 8, 2010

Five Corporate Blog Must-Haves

One of the most common questions I am asked is, “What does it take to have a successful corporate blog?” While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists … Continue reading

By Amanda Maksymiw published October 4, 2010

How to Repurpose Blogs into Articles

My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.

By Joe Pulizzi published September 27, 2010

35 Ways to Market Your Blog

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your … Continue reading

By Michele Linn published September 6, 2010

7 Questions to Ask Before Adding a Blog to the Marketing Mix

Last week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog? Unlike many marketers who jump into having a blog because it seems like the … Continue reading

By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By Daniel Burstein published August 11, 2010

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you … Continue reading

By Brian Massey published July 26, 2010

How to Create an Email Newsletter From Your Blog

If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found that they got 12 times more email subscribers than RSS … Continue reading

By Thomas Clifford published July 22, 2010

How Ringo Starr Can Help You Create Rockin’ Blog Content

As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you always need more content for your blog. Sure, Ringo had … Continue reading

By Russ Henneberry published July 20, 2010

D.I.S. Creates Content Marketing with Lasting Impact

The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact.  It will continue to reap dividends for your … Continue reading