By Ann Gynn published November 21, 2017

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading

By James Scherer published October 8, 2017

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading

By Kelsey Meyer published September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

By Andrea Fryrear published July 28, 2017

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

By Jodi Harris published July 2, 2017

How to Beat the Battle of an Ineffective Blog

Considering how powerful a role blogs can play in achieving content marketing goals, it’s somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap. Continue reading

By Ann Smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading

By Shane Barker published May 17, 2017

How to Create High-Converting Content

Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content. Continue reading

By Daniel Knowlton published April 23, 2017

A Proven Process to Curate Content and Publish a Roundup of Industry Influencers

Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process. Continue reading

By Bill Widmer published February 26, 2017

Beauty Matters: 3 Tips to Create Attractive Blog Posts

Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success. Continue reading

By Aaron Agius published January 18, 2017

Merging Two Blogs: Strategies for Content Success

Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power. Continue reading