Google Media Tools gives journalists the power to better connect with their audiences. It’s a gateway to specific tools that can help support the storytelling process from end to end. Learn how to use the suite to support your organization’s content marketing efforts.
If you want to use content curation for your organization, but are not sure how it fits into your content marketing strategy, consider these four business benefits. Content Marketing Institute also offers information on 12 technology solutions that could boost your curation efforts.
Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout.
CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking.
Has Google scuttled email content marketing opportunities for good? Not necessarily, but it sure got attention and created a challenge for marketers. Be calm and find out how to carry on by continuing to create compelling content and adapting your email practices to Gmail tabs.
What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas.
Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience’s behaviors and interests. There’s a great tool to guide you in doing all of that and more. Find out 7 ways you can use Google Trends to punch up your content creation.
A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we’ve gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content’s findability and search potential.