By Mark Sherbin published July 18, 2013

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools

Even if you’re using SlideShare, chances are you’re not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out. Continue reading

By Shanna Mallon published July 11, 2013

Manage Your Social Media Content with These Top Tools

Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your social media content with these top tools. Continue reading

By Mark Sherbin published June 16, 2013

Video Content Channels: Which Should You Use?

Have a sneaking suspicion that you’re missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today’s popular video distribution channels excel and where they fall short, Expert Eric Leslie walks us through the video landscape. Continue reading

By Robert Rose published June 14, 2013

A Strategic Map of Content Marketing Technologies

The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components. Continue reading

By Mark Sherbin published June 5, 2013

The LinkedIn Guide to Personalized Content Creation

LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space. Continue reading

By Mike Murray published May 23, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords. Continue reading

By Tim Riesterer published April 22, 2013

3 Tips for More Effective Content Marketing Visuals

Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information. Continue reading

By Mark Sherbin published March 31, 2013

Choosing the Right Content Marketing Technology: 14 Critical Questions

Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand. Continue reading

By Mark Sherbin published March 24, 2013

Content Marketing Strategy: 3 Consumer Tech Trends to Watch

A handful of groundbreaking shifts could seriously alter the way we go about content marketing. Here are three consumer tech trends that should be on your radar. Continue reading

By Will Stevens published March 18, 2013

How to Run a Content Marketing Campaign on a Budget: 5 Free Tools

If you’re an innovative marketer working for a company that’s stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you just may end up with the budget you deserve. Continue reading