By Jodi Harris published July 20, 2012

What Content-Related Tools Do You Use that You Wouldn’t Want to Live Without?

Content Marketing World speakers get specific about what content-related tools are essential to their day-to-day processes. You’ll see that some of their favorites are old-school, tried-and-true and some are the latest, shiny and new. Continue reading

By Jodi Harris published June 28, 2012

A Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices

Check out our new guide to making smart content marketing technology choices. The Content Marketing Institute and Demandbase compiled the guide to help you sort through and find smart solutions for your business among the tons of technological offerings out there. Continue reading

By Ken Lyons published June 14, 2012

How to Build a Content Marketing Tool Set

Because there are so many moving pieces in content marketing, it’s almost impossible to consistently produce and promote content efficiently without leveraging multiple tools. Here are some great tips on how to build your content marketing tool set. Continue reading

By Amrit Hallan published May 31, 2012

8 Digital Resources to Supercharge Your Content Efforts

Simple writing is essential, but there are certain digital resources and tools that can help you create exceptional content without going crazy. Here are eight such tools and resources that can help you organize your content writing effort and make it more fruitful. Continue reading

By Michele Linn published May 24, 2012

Get Inspired and Organized: Mind Mapping for Content Marketing

One way to generate ideas for content marketing and keep them organized is through mind maps. Here are 4 examples to get you started. Continue reading

By Michele Linn published May 22, 2012

Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing

The beauty of Evernote is that you can easily save information to it from many devices. It makes it easy to collect and organize your ideas and information. Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity. Continue reading

By Clare McDermott published May 17, 2012

5 Tools to Help PR Professionals with Content Marketing

Chief Content Officer Magazine ask a few contributors what are your top PR tools. Here are their answers. Continue reading

By Matthew Schultz published May 15, 2012

25+ Tools for Real-Time Marketing

Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur—is one of the most important areas of marketing today. We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing. Continue reading

By Clare McDermott published May 9, 2012

Two Cool Tools to Help Brands Extend Marketing Reach

The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection easier. Continue reading

By Stephanie Tilton published March 15, 2012

Are Your Content Registration Forms an Entry Point or a Barrier?

Most prospects want to keep vendors at arm’s length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it’s appropriate to ask for contact details — and how much information to request. Here are the essentials. Continue reading