By Mike Carrozzo published December 3, 2014

Wearable Technology: Content Fit for Storytelling

Amid smart glasses, watches and other intelligent accessories, a wearable device that aids in the storytelling process may seem to be the most natural fit of all. Discover how wearable tech can inspire your content marketing future. Continue reading

By James Prideaux published December 1, 2014

Social Listening Tools to Strengthen Your Content Marketing

When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today. Continue reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Pawan Deshpande published November 23, 2014

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric. Continue reading

By Clare McDermott published November 4, 2014

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right content marketing technology choice for your company? Check out G2 Crowd, where reviewers are authenticated and you don’t have to be a member to view the majority of information on the site. Read more about how this small company is disrupting the big market research firms, and what it means for your software product search. Continue reading

By Erin Rodat-Savla published October 29, 2014

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent? Continue reading

By Chuck Frey published September 4, 2014

10 Canva Tips That Will Help You Become a Visual Content Master

Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding, rather than detract from it. Get 10 Canva tips that will help you become a visual content master. Continue reading

By Nicole Kohler published September 3, 2014

The Powerful Content Curation Tool You’re Not Using

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there’s an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest’s soft exterior lies the makings of a content curation machine. Learn more about the powerful tool you’re probably not using. Continue reading

By Ann Gynn published August 29, 2014

Tricks That Will Bring Treats to Your Content Marketing Toolkit

All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits of industry experts are sure to do the trick. Continue reading

By Ann Gynn published August 8, 2014

Finding the Right Content Marketing Measurement Tools: Expert Advice

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement tools and tactics. Continue reading