Creating great content doesn’t mean it will be read. Attracting an audience to the content requires great content promotion. Here’s how to go big then small (and brief) to improve your promotion success. Continue reading
Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading
Consuming great writing is like listening to a great singer. If she makes an emotional connection, we eagerly listen. Here are 54 examples, tools, tips, and resources to help you create great writing that connects with your audience. Continue reading
If you’re looking for smarter ways to use content technology, let this story inspire you. The CMI team worked together to automate a tedious, unscalable website task, saving production time and improving the audience experience. Continue reading
To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven’t heard of these tools to create, to plan, and to promote visual content.
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading
The importance of keyword research remains steady, but the methods have evolved as search engines grow more intelligent and users change the way they search. Here’s a brief, functional guide to keyword research in today’s environment. Continue reading
Want to learn the most effective curation tactics and best practices – the ones to make sure your efforts produce real results? Here are three tactics to ensure that your curation efforts are noticed, appreciated, and rewarded. Continue reading
How can you get more people to find your content worthy of their time without investing a significant amount of your time? Consider these eight ways to create or repurpose your content in fresh and user-friendly formats.
You have 5 seconds or less to engage a visitor on your site. A 1-second delay can drop conversions by 7% and decrease customer satisfaction by 16%. Learn the 4-step process to ensure your load time is speedy enough for your audience. Continue reading