By Maggie Barr published January 15, 2017

8+ Tools to Find Related Keywords for Your Content

Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help. Continue reading

By Marcia Riefer Johnston published January 12, 2017

How to Architect Your Content Strategy

A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team. Continue reading

By Kathy Baughman published January 5, 2017

5 Things to Consider Before Investing in Content Technology

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

By Aaron Orendorff published December 20, 2016

8 Business Intelligence Tools for Content Marketers With Technophobia

Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading

By Aaron Orendorff published December 11, 2016

50 Best Social Media Tools From 50 Most Influential Marketers Online

Let’s be honest, social media is a jungle. Figuring out which network you should invest in is overwhelming. What tools do the 50 most influential online marketers say are essential in their businesses? Read on.

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By Kristina Podnar published November 3, 2016

Automating Your Customer Interactions: Get Ready for Chatbots

Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading

By Itai Sadan published September 23, 2016

Say Cheese for These 7 Free Stock-Photo Sites

Images draw more attention and understanding from your readers than text alone. Here are seven sites that won’t bust your budget (they’re free) and will help boost your audience’s willingness to consume your content. Continue reading

By Tom Whatley published September 21, 2016

3 Customer Research Tactics to Help Content Creation

Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading

By Aaron Orendorff published September 8, 2016

How to Build Your Email List: The (Better Than) Ultimate Guide

What’s the most profitable click your business can target? It’s not “like,” follow, add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Learn how with this helpful guide to build your email lists. Continue reading

By Jodi Harris published September 5, 2016

37+ Tips and Tools for Picture-Perfect Visual Content

Considering how rapidly visual trends come and go, we take a fresh look at some of the most handy tools, tips, and techniques that marketers can use to let their brand’s photos, videos, and graphics do the talking.

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