Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading
While technology can bring tactical benefits to your content marketing, used strategically it can help you work smarter to develop and implement a more successful content marketing program. Consider starting with these seven ways. Continue reading
How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content. Continue reading
Creating great content doesn’t mean it will be read. Attracting an audience to the content requires great content promotion. Here’s how to go big then small (and brief) to improve your promotion success. Continue reading
Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading
Consuming great writing is like listening to a great singer. If she makes an emotional connection, we eagerly listen. Here are 54 examples, tools, tips, and resources to help you create great writing that connects with your audience. Continue reading
If you’re looking for smarter ways to use content technology, let this story inspire you. The CMI team worked together to automate a tedious, unscalable website task, saving production time and improving the audience experience. Continue reading
To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven’t heard of these tools to create, to plan, and to promote visual content.