By Jake Athey published August 25, 2016

Why Content Marketers Need Digital Librarians

When you need an image from your own content collection, can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help, it may be time to call in a digital librarian. Continue reading

By Emily King published August 18, 2016

How to Atomize 1 Killer Piece of Content Into 10

Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create a great playlist of killer content. Here’s how one company turned a single piece of content into 10 successful tactics. Continue reading

By Dawn Papandrea published August 16, 2016

How One Brand Created a Movement by Investing in Purpose

New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist. Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

By Adele Revella published August 4, 2016

The 3 Biggest Mistakes Marketers Make With Buyer Personas (2016 edition)

For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes. Continue reading

By Marcia Riefer Johnston published July 28, 2016

How to Get Your Fast Content Out of the Slow Lane

If your company takes two weeks to post a tweet, you’re doing it wrong and need to learn this traffic-signal approach to content. Differentiate between content that merits full-blown vetting and content that needs to get out now. Continue reading

By Robert Mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading

By Ann Rockley published July 14, 2016

Why Automation Is the Future of Content Creation

A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading

By Clare McDermott published July 10, 2016

How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse

Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading

By Marcia Riefer Johnston published July 7, 2016

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity. Continue reading