By Neil Patel published April 15, 2015

How to Write Content That Engages Mobile Readers

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading

By Jessica Ann published April 14, 2015

Turn User-Generated Content Into Undeniable, Glorious Connections

Don’t see UGC as User-Generated Content. Consider it the opportunity for an Undeniable Glorious Connection. If you show you appreciate this type of content, customers are more likely to value your brand. Now, see how to do it right. Continue reading

By Neil Patel published April 9, 2015

How Google Judges Quality and What You Should Do About It

Why is quality important? Because Google says it is. But much of the quality of today’s content is misguided or poorly aligned. I propose a series of adjustments to make your content possess true quality and raise your search rankings. Continue reading

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading

By Jay Acunzo published March 18, 2015

Learn the Secrets Behind 5 Great Content Marketing Projects

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples. Continue reading

By Stephen Moyers published March 5, 2015

How To Fix 9 Harmful Misconceptions about Content Marketing

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

By Michael Brenner published March 3, 2015

Get the Biggest SEO Bang for Your Content Marketing Buck

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be expensive. You don’t have to create all the content. You don’t always need paid distribution. Now, learn what you should do with these tips. Continue reading

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers. Continue reading

By Joe Pulizzi published February 21, 2015

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading

By Amy Higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading