By Robert Rose published October 27, 2016

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework Continue reading

By Michele Linn published October 25, 2016

How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide

A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials. Continue reading

By Anna Talerico published October 20, 2016

How to Turn Research Into 27+ Content Pieces [Case Study]

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content. Continue reading

By Marcia Riefer Johnston published October 13, 2016

How to Get More (and Better) Content From Your Subject Matter Experts

To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content. Continue reading

By Randy Apuzzo published October 6, 2016

How to Keep Google From Penalizing Your Syndicated Content

Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture? Continue reading

By Greg Verdino published September 29, 2016

6 Steps (And One Tool) to Clean Up Content Messes

What might have started as useful, usable content created in a consistent way has turned into a mess. Inconsistency reigns, and the content experience suffers. Enter the content template. Start with these six steps. Continue reading

By Jessica Coccimiglio published September 22, 2016

What Librarians Can Teach Marketers About Weeding Out ROT

Bookshelves have only so much space. Librarians call the process of removing books “de-accessioning” or “weeding.” Marketers should do something similar – archiving and deleting content that hurts more than it helps.

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By Clare McDermott published September 15, 2016

What Is Content Intelligence?

Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading

By Ahava Leibtag published September 6, 2016

Must-Have Checklist to Creating Valuable Content

Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading

By Cathy McPhillips published September 1, 2016

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading