By Sujan Patel published March 23, 2017

Will Artificial Intelligence Replace Manual Content Creation?

It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it, but they’re missing one thing.

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By Marcia Riefer Johnston published March 16, 2017

How to Get Control of Your Digital Content: Lessons From Intel

Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example. Continue reading

By Ann Gynn published March 14, 2017

Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand. Continue reading

By Andrea Fryrear published March 9, 2017

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading

By Melissa Eggleston published March 2, 2017

Identity Matters: How Content Strategists Build Trust and Loyalty

Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

By Marcia Riefer Johnston published February 23, 2017

Content Technologies: How to Realize the Promises and Avoid the Pitfalls

Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight. Continue reading

By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading

By Marcia Riefer Johnston published February 9, 2017

How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question. Continue reading

By Scott Severson published February 2, 2017

Marketing Automation: Batteries Not Included

Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software. Continue reading

By Heather Hurst published January 29, 2017

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading