By Lisa Copeland published September 3, 2015

Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Want an easier way to get buy-in on your content ideas? This planner is an easy-to-use, easy-to-share place to capture data and insights that lead to a strategically solid content marketing plan. You’ll keep using it even after you get approval. Continue reading

By Meghan Casey published August 28, 2015

Why You Need Content Strategy Before Editorial Planning

This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience. Continue reading

By Julia McCoy published August 16, 2015

The Best 9 Analytics to Help with Content Audits

A content audit is a great way to maintain or improve the quality of your content. Breaking down your website piece by piece and evaluating the analytics provides invaluable information for content development and conversion success. Continue reading

By Andrea Fryrear published August 13, 2015

How to Make Content Marketing Work With an Agile Team

How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.
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By Jen Brass Jenkins published August 6, 2015

Automating Content Reuse: One Marketing Team’s Story

Ever wish that your web content could automatically appear on multiple pages with little extra effort? This marketing team is making it happen – and their customers are delighted. Their method might work for you, too. Continue reading

By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading

By Michele Linn published July 21, 2015

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on. Continue reading

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

Marketers must create and promote content that educates. But, if we truly put customers at the center of our marketing, we need to apply the kind of strategic thinking that can transform our content into well-managed business assets. Continue reading