By Marcia Riefer Johnston published February 22, 2018

How to Grow Your Audience From Zero to Millions in Less Than 5 Years

If your brand is struggling to build an audience (or just wants to boost your efforts), take note of the Quartz team experience in this case study. It starts with thinking of your content marketing team as a media company within the brand. Continue reading

By Arash Asli published February 15, 2018

How to Do a Content Audit in a Few Hours

Content audits are about as popular as colonoscopies but are just as necessary. What if you could get it over with in a few hours? Consider the condensed content audit. Continue reading

By Natalya Minkovsky published February 14, 2018

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

By Marcia Riefer Johnston published February 1, 2018

How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future

Do you tune out when people talk about structured content? Or do the benefits come off as a miracle cure? Learn why it’s worth understanding, how it delivers on the promises, and what it means to set your content free by structuring it. Continue reading

By Ann Gynn published January 30, 2018

Ready to ‘Fire’ Your Content Team?

Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading

By Marcia Riefer Johnston published January 25, 2018

How to Audit Your Content: 5 Essential Steps

If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading

By Marcia Riefer Johnston published January 18, 2018

How to Stop Acting Like a Marketer and Start Acting Like a Publisher

How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading

By Jodi Harris published January 16, 2018

13 Smart Brands Using Technology to Power Their Content

Tech-enhanced content is predicted to really take off in 2018. Here’s a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading

By Robert Rose published January 12, 2018

How Content Marketing Can Save Your Digital Marketing Strategy

In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain. Continue reading

By Catalin Zorzini published January 10, 2018

3 Simple Tools for Hiring Great Content Creators in Less Time

Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading