By Robert Mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading

By Ann Rockley published July 14, 2016

Why Automation Is the Future of Content Creation

A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading

By Clare McDermott published July 10, 2016

How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse

Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading

By Marcia Riefer Johnston published July 7, 2016

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity. Continue reading

By Marcia Riefer Johnston published June 30, 2016

Learn From Struggling Brands: Insights From the Marketing Trenches

CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights. Continue reading

By Marcia Riefer Johnston published June 23, 2016

Is Your Content Ready for the Mobile Takeover?

Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover. Continue reading

By Jodi Harris published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.   Continue reading

By Andrea Fryrear published June 16, 2016

How to Stop Working So Hard: Agile Marketers Work Smarter

The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
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By Kristen Hicks published June 9, 2016

Rich Results: 5 New SEO Strategies Marketers Must Use

Darn that Google. Just when we have our digital marketing strategy figured out, including SEO, Google goes and changes things. How can you take advantage of the evolving ecosystem of rich search results? Read on for some strategies. Continue reading

By Michele Linn published June 2, 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals). Continue reading