By Renato Beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

If global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals. Continue reading

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

While content curation with a focus on other people’s content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating content Dwell had already created. Find out why CMI is hiring for this key content curation role (and you should, too). Continue reading

By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out how engineering principles can revolutionize your content strategy. Continue reading

By Jake DiMare published July 14, 2014

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

For content marketing optimization, keep your head above water in a rising tide of data by focusing on a “critical few metrics” to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available when we log into our analytics platforms. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading

By James Scherer published May 20, 2014

10 Tips for Creating Content That Converts Like a Champ

We know that content marketing is about making useful information available to our audience. But it’s also about making money for our businesses. So we’re always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like a champ. Continue reading

By Amanda DiSilvestro published May 19, 2014

How Rich Snippets Add Spice to Your Online Content’s Search Results

Rich snippets are a great way to help your company’s content stand out and beat your competition to the top of the search engine results pages. Find out how to use rich snippets to spice up your online content’s search results. Continue reading

By Melissa Breker published May 2, 2014

4 Tips for Hiring a Content Strategist with the Skills You Need

When it comes to content, having the right skills can mean the difference between project success and failure. Content strategy is a relatively new discipline, so there’s no surprise that organizations and agencies struggle to define the content strategy skills they need. Use these 4 tips for hiring a content strategist with the skills you need. Continue reading

By Taylor Radey published April 28, 2014

10 Steps to Scale Your Content Marketing Strategy

A successful content marketing strategy is one that’s not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team’s emerging needs for efficient, effective, and plentiful content creation. Continue reading

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies regularly is one of the only ways to stay on top of these changes and continue to move your website content forward. Find out how to audit your website content for SEO. Continue reading