Wondering what Google’s latest algorithm update means for your business? The answer depends on what your current strategies and tactics are. In general, make sure you adopt these 3 content strategy commandments for Google Hummingbird success.
Find out how marketers at for-profit organizations in Australia are raising the bar for content strategy and creation, according to CMI’s annual content marketing surveys. The research shows that a majority of Australian companies are producing more content this year than last and more than half have a documented content strategy. Learn more.
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively.
Many digital marketing strategies are falling short these days because marketers are stuck working off an old content map. As we drive ourselves to raise content marketing to the next level, we’ve got to start creating new content maps to improve the efforts we’ve made in the past. Consider how you can help your organization develop a new map for success.
CMI’s Twitter chat series kicked off with CMI’s Joe Pulizzi and SAP’s Michael Brenner answering content marketers’ questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations.
While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organization. Toward that end, try these 3 ways of getting your online content marketing to do more to enable sales.
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach the heart of your brand’s story.
The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components.
Content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help you create more effective content marketing, improving the impact of your messaging and increasing conversions. Find out how to make a PPC campaign work for your organization.