By Pamela Muldoon published January 15, 2015

The Pivot: 4 Million People Glad Bullas Went Back to Tech

Popular content marketing blogger Jeff Bullas proves you can go home again. This week The Pivot host Todd Wheatland talks with the former high school teacher who turned to tech, left for retail, and came back to his love of digital. Continue reading

By Steven Macdonald published January 13, 2015

The 5 Pillars of Successful Content Marketing

Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors. Continue reading

By Joe Pulizzi published January 12, 2015

The Evolution of Content Marketing Will Include Intelligent Content

Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive. Continue reading

By Clare McDermott published December 30, 2014

19 CCO Articles in 2014 That Every Marketer Should Read

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.
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By Pamela Muldoon published December 18, 2014

The Pivot: A Journalist’s Voyage into Content Marketing

In this week’s “The Pivot”, host Todd Wheatland talks with Brian Crisp about why he left traditional journalism to join the world’s largest travel agency as its editor-in-chief and why he didn’t want to follow in his dad’s footsteps. Continue reading

By Steve Smith published December 7, 2014

Visual-Merchandising Secrets for Better Content Engagement

Good visual merchandisers have a big impact on sales when they think traffic flow, color, signage, packaging and more. Use their tips and our favorites to transform your content’s presentation and you could see double-digit effects. Continue reading

By Pamela Muldoon published December 2, 2014

Why Social Media Marketing Isn’t Enough

Why should your brand be a social business? In this week’s “Content Marketing NEXT”, Bernie Borges explains, and talks with Pamela Muldoon about what’s new, next, and which buzzword he thinks is five years out of date. Continue reading

By Mike Nierengarten published November 30, 2014

Why Your Content Is Sabotaging Your Lead Generation

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading

By Pamela Muldoon published November 25, 2014

The New, Now, and Next in Global Content Marketing

Pam Didner joins this episode of Content Marketing NEXT. Learn about her new venture after 20 years at Intel, the new four Ps of marketing, the thing she says all enterprises should be doing next, and the one word she wants blasted. Continue reading

By Neil Patel published November 21, 2014

5 Mistakes That Hold Back Your Content Marketing

Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making? Continue reading