Want an easier way to get buy-in on your content ideas? This planner is an easy-to-use, easy-to-share place to capture data and insights that lead to a strategically solid content marketing plan. You’ll keep using it even after you get approval. Continue reading
This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience. Continue reading
A content audit is a great way to maintain or improve the quality of your content. Breaking down your website piece by piece and evaluating the analytics provides invaluable information for content development and conversion success. Continue reading
How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.
Ever wish that your web content could automatically appear on multiple pages with little extra effort? This marketing team is making it happen – and their customers are delighted. Their method might work for you, too. Continue reading
User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading
At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on. Continue reading
Marketers must create and promote content that educates. But, if we truly put customers at the center of our marketing, we need to apply the kind of strategic thinking that can transform our content into well-managed business assets. Continue reading