By Michael Brenner published May 27, 2015

17 Content Marketing Tips for Any Size Budget

How do you drive marketing results without a budget? The answer for me was to publish customer stories, repurpose existing content, and interview folks. Here are 17 guerilla content marketing tips to create your own success. Continue reading

By Stacy Thompson published May 20, 2015

5 Ways to Help Clients Get Their Guest Blogging Down to a Science

When executing guest-blogging strategy, it can be tempting to focus on website traffic, audience, authority, backlinks, and gloss over what comes before that magical finish. Here are five things to do to make the shiny finish possible. Continue reading

By Pamela Muldoon published May 19, 2015

Michael Brenner Divulges the 2 Skills Every Content Team Needs

In this Content Marketing NEXT, NewsCred’s Michael Brenner takes the hot seat, sharing the two skills every enterprise content marketing team must have, the buzzword he wants to blast, and the four best storytellers in history. Continue reading

By Natalie King published May 13, 2015

3 Ways to Make Your B2B Brand Break the Content Mold

B2B marketing is overwhelmingly in need of systemic overhaul. One blog post isn’t going to fix that. But here are three ways in which B2B companies can start to develop interesting and provocative voices that resonate with audiences. Continue reading

By Pamela Muldoon published May 5, 2015

Former Google, HubSpot Marketer Helps Start-Up Community

How does Calvin and Hobbes inspire? Learn that and more in this episode of Content Marketing NEXT as Google and HubSpot alum Jay Acunzo talks about his journey to becoming a pioneer content marketer for the start-up world. Continue reading

By Andy Betts published April 29, 2015

3 Steps to Solve the Production vs. Performance Conundrum

While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in. Continue reading

By Neil Patel published April 15, 2015

How to Write Content That Engages Mobile Readers

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading

By Jessica Ann published April 14, 2015

Turn User-Generated Content Into Undeniable, Glorious Connections

Don’t see UGC as User-Generated Content. Consider it the opportunity for an Undeniable Glorious Connection. If you show you appreciate this type of content, customers are more likely to value your brand. Now, see how to do it right. Continue reading

By Neil Patel published April 9, 2015

How Google Judges Quality and What You Should Do About It

Why is quality important? Because Google says it is. But much of the quality of today’s content is misguided or poorly aligned. I propose a series of adjustments to make your content possess true quality and raise your search rankings. Continue reading

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading