By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We’re now in a multi-channel world where all consumers want tailored delivery. Find out more about adaptive content and the omni-channel technique you need to implement. Continue reading

By Anthony Gaenzle published September 9, 2014

How to Think Like a Local for Global Social Media Content Success

You’ve read up a bit on growing your business by going global, and now you’re ready to give it a whirl? Not so fast. There’s a lot you need to take into consideration before promoting your content via social media in markets outside your own country. There are steps you can take that will get your global business off on the right foot instead of courting disaster. Find out how to think like a local for global social media content success. Continue reading

By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

When you become a content marketer, you are essentially becoming your own publication. This means developing a rich and highly organized editorial calendar and employing a top-notch creative team, but it also means organizing and displaying your content efforts in an intuitive, visually compelling manner. Find out how to unify your content marketing strategy with a one-stop resource center. Continue reading

By Robert Rose published July 29, 2014

Rocking The Digital Asset Management Stage of Content Marketing

If global enterprises are to successfully transform themselves to function as media companies, the way they handle digital asset management will need to significantly change to stay in step. Take a look at three key processes that, when used in tandem, can help you leverage your assets more nimbly and turn your content marketing “up to 11.” Continue reading

By Renato Beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

If global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals. Continue reading

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

While content curation with a focus on other people’s content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating content Dwell had already created. Find out why CMI is hiring for this key content curation role (and you should, too). Continue reading

By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out how engineering principles can revolutionize your content strategy. Continue reading

By Jake DiMare published July 14, 2014

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

For content marketing optimization, keep your head above water in a rising tide of data by focusing on a “critical few metrics” to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available when we log into our analytics platforms. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading

By James Scherer published May 20, 2014

10 Tips for Creating Content That Converts Like a Champ

We know that content marketing is about making useful information available to our audience. But it’s also about making money for our businesses. So we’re always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like a champ. Continue reading