By Pamela Muldoon published December 18, 2014

The Pivot: A Journalist’s Voyage into Content Marketing

In this week’s “The Pivot”, host Todd Wheatland talks with Brian Crisp about why he left traditional journalism to join the world’s largest travel agency as its editor-in-chief and why he didn’t want to follow in his dad’s footsteps. Continue reading

By Steve Smith published December 7, 2014

Visual-Merchandising Secrets for Better Content Engagement

Good visual merchandisers have a big impact on sales when they think traffic flow, color, signage, packaging and more. Use their tips and our favorites to transform your content’s presentation and you could see double-digit effects. Continue reading

By Pamela Muldoon published December 2, 2014

Why Social Media Marketing Isn’t Enough

Why should your brand be a social business? In this week’s “Content Marketing NEXT”, Bernie Borges explains, and talks with Pamela Muldoon about what’s new, next, and which buzzword he thinks is five years out of date. Continue reading

By Mike Nierengarten published November 30, 2014

Why Your Content Is Sabotaging Your Lead Generation

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading

By Pamela Muldoon published November 25, 2014

The New, Now, and Next in Global Content Marketing

Pam Didner joins this episode of Content Marketing NEXT. Learn about her new venture after 20 years at Intel, the new four Ps of marketing, the thing she says all enterprises should be doing next, and the one word she wants blasted. Continue reading

By Neil Patel published November 21, 2014

5 Mistakes That Hold Back Your Content Marketing

Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making? Continue reading

By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading

By Carlijn Postma published November 17, 2014

5 Steps to Mind Map Your Content and Increase Its Reach

Don’t be done after you publish a piece of content. Create a map to leverage your new content so it reaches your target audience with the biggest impact possible. Get started today with this five-step mapping process. Continue reading

By Kristen Hicks published November 16, 2014

Why Content Creators Should Care About Adaptive Content

With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”. Continue reading

By David Drickhamer published November 13, 2014

10 Harmonious Tips for Managing Tone of Voice for Maximum Impact

Want your content to make the biggest possible impact? Get your tone right. It’s not the style, flavor, or spin added in later. It’s the implicit message of what your brand is all about. Get 10 tips to make your voice sing and learn what company uses the word “weirdos” to set its tone. Continue reading