By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand’s options are. Continue reading

By Paul Gustafson published April 2, 2014

3 Key Concepts to Master for Effective B2B Content

Understanding ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sales process typically works. Continue reading

By Amanda Gallucci published March 25, 2014

4 Major Problems You Can Solve with an Online Content Audit

By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major problems and help your online content reach its full potential. Continue reading

By Cath Pope published March 20, 2014

Barriers to Effective Content Marketing: Lessons from Australia

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading

By Anthony Gaenzle published March 14, 2014

Why You Need to Conduct a Full Audit for Successful Content Marketing

It takes time, dedication and patience to conduct a website audit that is thorough enough to help refine your content marketing strategy, but it’s worth it. Find out why you need to conduct a full audit for successful content marketing, and get some tips on how to approach the task. Continue reading

By Heidi Cohen published March 10, 2014

5 Tips for Quality Content Creation That Won’t Bust Your Budget

If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won’t cut it. You need to focus on raising the quality of your content. Use these 5 tips for quality content creation that won’t bust your budget. Continue reading

By Ian Humphreys published March 9, 2014

Creating Content that Speaks Volumes in Multiple Languages

It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages. Continue reading

By Caitlin Vlastakis Smith published February 17, 2014

Content Planning: How to Use UX Research to Uncover Hidden Needs

Because we’re human, verbal explanations crafted by our mind often don’t reflect what we really think or want. We think we’re telling the truth, but it’s our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning efforts to uncover and meet the hidden needs of your audience. Continue reading

By Sarah Mitchell published February 7, 2014

How to Prepare Your Content Marketing for a Global Audience

There’s tremendous opportunity for brands to reach consumers who used to be unreachable because of differences in geography and language, but there’s more to it than just having your content translated. Find out how to prepare your content marketing to reach a global audience. Continue reading

By Joe Pulizzi published January 25, 2014

Where Are All the Content Strategists at?

In this week’s PNR Podcast, Robert and Joe talk about Contently’s quest to become “the plumbing” for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven trend from Nike in the This Old Marketing example of the week. Continue reading