By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading

By Carlijn Postma published November 17, 2014

5 Steps to Mind Map Your Content and Increase Its Reach

Don’t be done after you publish a piece of content. Create a map to leverage your new content so it reaches your target audience with the biggest impact possible. Get started today with this five-step mapping process. Continue reading

By Kristen Hicks published November 16, 2014

Why Content Creators Should Care About Adaptive Content

With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”. Continue reading

By David Drickhamer published November 13, 2014

10 Harmonious Tips for Managing Tone of Voice for Maximum Impact

Want your content to make the biggest possible impact? Get your tone right. It’s not the style, flavor, or spin added in later. It’s the implicit message of what your brand is all about. Get 10 tips to make your voice sing and learn what company uses the word “weirdos” to set its tone. Continue reading

By Pamela Muldoon published November 11, 2014

How to Extend the Life of Your Audio and Podcast Content

CMI unveils the curtain behind its new podcast series, Content Marketing NEXT, and reveals how it’s repurposing the audio content into multiple content marketing assets. Learn how you can do the same planning around your podcasts. Continue reading

By Robert Rose published November 9, 2014

No More Boring Brands: Creative Content from a Conservative Company

Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand. Learn how it started with three quirky videos that launched the company into social media stardom. Continue reading

By Andrea Serrette published October 28, 2014

How to Turn Research Into Content Marketing Strategy AND Tactics

Comparing your opinions to those of a larger interest group is intrinsically engaging — especially when the insights from the research are unexpected and/or entertaining. But even more than shock value, research helps you uncover your audience’s motivations, opinions, and pain points, and can be transformed into many different deliverables across your marketing channels. Continue reading

By Noz Urbina published October 27, 2014

How to Adjust Your Content Strategy for Adaptive Content Personalization

In every sphere of business, consumers will benefit from the tailored or personalized experiences that adaptive content can facilitate. Following is a detailed breakdown of the key considerations for adjusting your strategy to accommodate adaptive content. Continue reading

By Jeff Freund published October 22, 2014

Go Agile: Adapt 12 Principles to Content Marketing

Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, impactful content. Continue reading

By Jonathon Colman published September 28, 2014

Why Content Strategists Shouldn’t Lose Sight of Actual People

It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content strategist, blogger and author Jonathon Colman. From this discussion, find out why content strategists (and marketers) shouldn’t lose sight of actual people. Continue reading