By Jill Talvensaari published April 28, 2016

The DAM Truth: All You Need to Know About Digital Asset Management

Storage-and-sharing devices like Google Drive are insufficient if you have volumes of content and multiple teams. Digital asset management systems enable efficient content delivery to different audiences across different channels. Continue reading

By Sara Wachter-Boettcher published April 21, 2016

How Kindness Makes Your Content More Successful

When we write for people whose identities and situations aren’t average, we create experiences that work better for everyone. Kindness is a good strategy for your content – for your users and for your business. Let’s look at why. Continue reading

By Melissa Eggleston published April 14, 2016

Go Beyond Analytics to Give Customers the Content They Crave

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading

By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Natalya Minkovsky published March 24, 2016

Brand Guidelines to the Rescue for Clear, Consistent Stories [Example]

Branding is much more than a swoosh, swirl, or other visual fingerprint. Discover how Cleveland Clinic elevated its branding to new heights with a robust guide to support the complex requirements of a content-powered brand. Continue reading

By Joe Pulizzi published March 17, 2016

Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016

We can’t be so busy creating content that we fail to look up. We must clarify the meaning of what we’re doing to create a path worth following. Start with these eight themes that emerged from the Intelligent Content Conference. Continue reading

By Marcia Riefer Johnston published March 10, 2016

What Should Marketers Look For in a Content Strategist?

Read this BEFORE you hire a content strategist. Experts from the Intelligent Content Conference share the skills you should consider and the questions you should ask to find the right help and best fit for your brand’s content program. Continue reading

By Andrea Fryrear published March 3, 2016

Your Content Team Can Sprint With Agile Marketing

In a recent Twitter chat, I connected with members of the content marketing community who shared how they embrace Agile marketing to produce impactful, audience-focused resources consistently. Now, I share our insight with you. Continue reading

By Cathy McPhillips published February 28, 2016

Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates

Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program. Continue reading

By Scott Abel published February 25, 2016

Why (and How) Marketers Need to Become Content-Efficiency Experts

Given that the average B2B firm wastes 25 cents of every dollar it spends on content, making your content operations more efficient isn’t something to do someday. It’s something that you need to act on today. Start with these 3 ways. Continue reading