By Marcia Riefer Johnston published February 11, 2016

Adaptive Content: The Way to Your Customer’s Heart

Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
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By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

16 experts presenting at the Intelligent Content Conference share common-sense reminders for creating uncommonly good content, from addressing the audience’s pain (or pleasure) points to giving them timely answers to their questions. Continue reading

By Neil Patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic

Are you using one of the most powerful methods for content marketing success? Converting your content into slides could double or triple your traffic with only half the work. Here’s more about why you should care and how to do it. Continue reading

By Marcia Riefer Johnston published January 28, 2016

Align All Your Messaging With This Simple (& Fun) Tool

What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading

By Marcia Riefer Johnston published January 25, 2016

Liven Up Old-Hat Content: 4 Ways to Find a New Twist

A flight attendant’s twist on the mundane emergency-exit conversation sparked her audience’s interest. How can you take routine, ho-hum content and make it engaging to your audiences? Here’s how. Continue reading

By Michele Linn published January 21, 2016

Focus Your Marketing: Define Your 3(ish) Critical Words

What three words describe your brand’s content? With those descriptive words, you can have a brand voice that’s easy to share with content creators who can refer to them frequently to ensure a consistent voice across the brand. Continue reading

By Marcia Riefer Johnston published January 14, 2016

6 Content Ideas Every Marketer Should Steal From IBM

IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer. Continue reading

By Meghan Casey published January 7, 2016

Keep Your Content On-Strategy With This Single Statement [Templates]

When your content team members work from the same core content strategy statement, your organization has the best possible chance of getting good results. Create a core content strategy statement with this simple fill-in template. Continue reading

By Marcia Riefer Johnston published December 30, 2015

Content Strategy Musings for Forward-Thinking Marketers 

Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites. Continue reading

By Karen Ronning-Hall published December 22, 2015

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.
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