By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading

By Michele Linn published July 21, 2015

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on. Continue reading

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

Marketers must create and promote content that educates. But, if we truly put customers at the center of our marketing, we need to apply the kind of strategic thinking that can transform our content into well-managed business assets. Continue reading

By Joe Pulizzi published June 29, 2015

The One Ingredient Your Content Marketing Program Is Missing

With all the exuberance around content marketing, most marketers want to hear that if they execute against a reasonable strategy, success will come in six months or less. This is hardly ever the case. Learn why patience is key. Continue reading

By Robert Rose published June 10, 2015

Successful Storytelling Is Quick, Not Fast

When pressured to ramp up your content marketing, don’t move faster, move more quickly. By better managing your digital assets, you can be agile, adapting to situations on the ground and engaging more fluidly with your audience. Continue reading

By Dan Faggella published June 7, 2015

Segment Your Blog Content to Drive More Leads and Sales

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading

By John Hall published May 31, 2015

2 Things and 9 Tips That Brand Marketers Can Learn from Publications

Too many brands stray from the successful media model and publish with a “me” mentality. Brands should take their lead from publications to build engaged, loyal audiences by following these strategies and steps to success. Continue reading

By Sujan Patel published May 29, 2015

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year. Continue reading

By Michael Brenner published May 27, 2015

17 Content Marketing Tips for Any Size Budget

How do you drive marketing results without a budget? The answer for me was to publish customer stories, repurpose existing content, and interview folks. Here are 17 guerilla content marketing tips to create your own success. Continue reading

By Stacy Thompson published May 20, 2015

5 Ways to Help Clients Get Their Guest Blogging Down to a Science

When executing guest-blogging strategy, it can be tempting to focus on website traffic, audience, authority, backlinks, and gloss over what comes before that magical finish. Here are five things to do to make the shiny finish possible. Continue reading