By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers. Continue reading

By Joe Pulizzi published February 21, 2015

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading

By Amy Higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading

By Pamela Muldoon published February 17, 2015

Scott Abel Discusses Why Content Marketers Must Embrace Intelligent Content

The ICC conversation continues with Content Wrangler Scott Abel. He sees the now that brought together CMI and ICC, the new that benefits from content-factory approaches, and the next that requires unified content across departments. Continue reading

By Alex Braun published February 15, 2015

Content Marketing Altering the Future Predicted in ‘Minority Report’

In 2002, Minority Report shared the world of 2054 where retina scans led to instantaneous, customized sales pitches by holograms. We still have almost 40 years to go, but content marketing is helping the future arrive a lot earlier. Continue reading

By James Scherer published February 12, 2015

Transparency Reveals Great Content Opportunity

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved). Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By Joe Pulizzi published February 7, 2015

This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience

In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide. Continue reading

By Patrick Welch published February 6, 2015

Moneyball: Use Content Intelligence and Analytics to Build a Successful Sales Team

Does your sales team play ball with content? Analyze how the most successful reps use (or don’t use) your content, then improve the content, formats, and distribution to boost your sales team performance at every stage in the cycle. Continue reading

By Jodi Harris published February 4, 2015

What Content Marketing Tactics Will Keep You On Track for Success in 2015?

The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources. Continue reading