By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

By Marcia Riefer Johnston published November 23, 2016

Why – and How – to Map Out Your Customers’ Journeys [Template]

Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading

By Clare McDermott published November 22, 2016

How to Differentiate Content in a Crowded Field [Example from Adidas]

Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading

By Jodi Harris published November 17, 2016

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 

Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels. Continue reading

By Andy Betts published November 10, 2016

7 Steps to Building a Content Marketing Culture That Works

To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.

Continue reading

By Kristina Podnar published November 3, 2016

Automating Your Customer Interactions: Get Ready for Chatbots

Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading

By Robert Rose published October 27, 2016

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework Continue reading

By Michele Linn published October 25, 2016

How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide

A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials. Continue reading

By Anna Talerico published October 20, 2016

How to Turn Research Into 27+ Content Pieces [Case Study]

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content. Continue reading

By Marcia Riefer Johnston published October 13, 2016

How to Get More (and Better) Content From Your Subject Matter Experts

To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content. Continue reading