By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

To be effective with content marketing, you don’t need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning content marketing plan. Continue reading

By Joe Pulizzi published July 7, 2014

The One Change Facebook Made that Led to $1 Billion

One of the top challenges enterprise organizations experience in developing successful content marketing programs is a lack of alignment around employee goals. Take a page from Facebook: Finding the right metrics for gauging content success is just as important as any other business decision you will ever make. Continue reading

By Mark Walker published July 1, 2014

4 Ways to Tie Events Into Your Content Marketing Plan

Events can really chew up your time — whether you’re sponsoring, speaking, or just attending. However, they can be a gold mine for boosting all aspects of your content marketing, from research to content ideas to measurement. Get 4 ways to make the most of events and tie them into your content marketing plan. Continue reading

By Ted Karczewski published June 30, 2014

6 Steps to a Data-Driven Content Marketing Strategy

It’s challenging to build relationships with customers you’ve never met in person, but that’s exactly what marketers today are faced with. Big data can be the solution — if you have the right framework in place to make it actionable. Get 6 steps to a data-driven content marketing strategy. Continue reading

By Peyman Nilforoush published June 17, 2014

New Data: Mix Content Types for Successful Content Marketing

Successful content marketing is not just about how much content you can produce — it’s also about making smart decisions about the types of content to focus on. A new study reveals which types of content were most beneficial at various stages of the consumer’s decision-making process, offering insights on how content marketers can focus their energy and budget in the most efficient and effective ways possible. Continue reading

By Paul Roetzer published June 10, 2014

8 Ways Public Relations Can Fuel Successful Content Marketing

After months of hard work, your new B2B research report is set to launch. Your project management system has been stacked with all the standard elements of a successful content marketing campaign. But there’s more you can do. Find out 8 ways a public relations strategy can accelerate and amplify your content marketing success. Continue reading

By Joe Pulizzi published June 9, 2014

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

June is planning month at CMI. It’s a great time to start thinking about year-end events and to look ahead to 2015. It’s also the perfect time to check all of those 2014 strategies to make sure we’re on the right track with our content marketing efforts. Use these 13 mid-year content marketing resolutions to review your own efforts. Continue reading

By Buddy Scalera published May 4, 2014

5 Tips for Coming to Town with a Great Content Plan

We all strive to delight our customers with the gift of great content. But there’s one jolly brand that can teach us a little something about meeting long-term goals through solid project management and content planning skills. Get some tips for coming to town with an effective content plan. Continue reading

By Annette McCrary published May 1, 2014

How Print Magazines Can Contribute to Your Content Marketing Plan

We’ve long been hearing that print is dead. Debate on the subject will continue. Meanwhile, many marketers see great opportunities for brands in the printed channel. Find out how print magazines can contribute to your organization’s content marketing plan. Continue reading

By Taylor Radey published April 28, 2014

10 Steps to Scale Your Content Marketing Strategy

A successful content marketing strategy is one that’s not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team’s emerging needs for efficient, effective, and plentiful content creation. Continue reading