Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean.
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.
Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World’s video production expert.
You can’t create clear, powerful content on a foundation of jargon. Use these examples and key points to convince your clients and your peers to rise above the sea of jargon we all navigate every day.
We’re going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.
There’s never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies and clients work together to produce a more successful content marketing plan.
You can boost your firm’s profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and leverage the live event content into new marketing products.
Whether your content marketing targets B2B or B2C audiences, don’t rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive.
Content marketing seems to be staring down a “valley of disillusionment” these days. But It’s really just part of the process on the way to CMI’s goal of helping marketers reach the “plateau of productivity.” Follow the path with us.
Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it’s hard to tell the partners from the posers.