Because we’re human, verbal explanations crafted by our mind often don’t reflect what we really think or want. We think we’re telling the truth, but it’s our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning efforts to uncover and meet the hidden needs of your audience.
Content production that exceeds our audience’s ability to consume it isn’t new, but it does present a growing challenge for content marketers to use their resources wisely when creating content and helping it to stand out. Use these 3 strategies to increase your content marketing value without necessarily increasing your budget.
Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important than ever. Find out how to incorporate them into your organization’s marketing strategy.
A lot of thought, research and development can go into producing a single piece of content. So it’s essential to get the most mileage possible out of each effort. Find out how to fulfill your content marketing plan through content repurposing.
Marketers are urged to think like publishers, but content marketing takes a whole lot more than just publishing — especially for B2B companies with complex sales. Find out why B2B content marketing must go beyond random acts of publishing.
Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it’s critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak to the C-suite.
It’s easy to recognize and admire the slick, seamless results of a successful content plan. But take the time to break it down and carefully examine its components, and you’ll be well on the way to building (or tinkering with) your own efforts for better effectiveness.
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Check off these 4 ideas on how and why your content plan should include numbered lists.
Content strategy grows more complex as enterprises demand more sophisticated ways of building, managing, and delivering the right personalized content to each and every customer. Find out if your organization’s content plan is equipped for content engineering.
Consumers have the world at their fingertips with their mobile devices, but it’s a growing challenge for marketers to capture that mobile attention. Check out these insights from Content Marketing World 2013 speakers, and find out how to adjust your content plan to improve mobile engagement.