By Michele Linn published September 7, 2011

The Power of Fascination and Content Marketing

The first keynote session of the morning at Content Marketing World was from Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation. And fascinate us she did. Sally spoke about fascination, which she defined as an intense, … Continue reading

By Amanda Maksymiw published September 7, 2011

A Real Time Live Blog from the David Meerman Scott Session

This morning, I had the opportunity to sit in on David Meerman Scott’s keynote presentation during day one of Content Marketing World.  In the session, David stressed the importance of real time in content marketing. And in the spirit of … Continue reading

By Michele Linn published September 6, 2011

How to Prepare for a Career in Content Marketing

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional … Continue reading

By Joe Pulizzi published September 6, 2011

Marketing the Rock & Roll Hall of Fame: A Q&A

Tonight, we’ll be kicking off Content Marketing World at Cleveland’s own Rock & Roll Hall of Fame. The Rock & Roll Hall of Fame’s evolution began in 1986 and has since added myriad rock ’n’ roll artifacts, along with 269 inductees, … Continue reading

By Joe Pulizzi published September 5, 2011

Sherwin Williams and Content Marketing: 5 Questions with Ellen Moreau

Ellen Moreau is on the front line of content marketing on a daily basis as VP of Marketing Communications for Sherwin Williams Paint Stores Group. Her responsibilities take her from fundamental marketing practices to more sophisticated social media marketing strategies. … Continue reading

By Michele Linn published September 2, 2011

12 Organizations Doing Content Marketing Right

We are getting VERY excited about Content Marketing World next week. With that, we have the last post in our series where we ask speakers some questions about content marketing. Today, they inspire us with stories of content marketers who … Continue reading

By Robert Rose published August 31, 2011

What It Takes to Effectively Manage Content Marketing for Your Business

As we take a collective breath before we head to Cleveland to experience how content, marketing strategy, Rock & Roll, and more orange than we ever knew existed can be mixed together, Joe Pulizzi and I wanted to offer up … Continue reading

By Michele Linn published August 26, 2011

Content Marketers Reveal Their Toughest Challenges

As we get ready for Content Marketing World in a few weeks, we asked a few of our speakers to share their insights on some content marketing topics. Over the past two weeks, we posed these questions to them: What … Continue reading

By Joe Pulizzi published August 23, 2011

Content Marketing Institute Recognized by the City of Cleveland

We’re pleased to announce that on August 17, Cleveland City Council presented the Content Marketing Institute (CMI) with a resolution of recognition for spearheading the content marketing movement in Northeast Ohio, with special acknowledgement for hosting the international conference, Content … Continue reading

By Joe Chernov published August 22, 2011

Infographics in 15 Minutes

Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to Create Attention, Interest and Sales … Continue reading