By Michele Linn published February 27, 2017

How to Give Meaning to Your Content

Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading

By Joe Pulizzi published February 21, 2017

Major Changes Come to Content Marketing World 2017

Joe Pulizzi reads every piece of critical feedback about Content Marketing World. He’s identified the big issues that you want addressed, and now shares 13 improvements planned for Content Marketing World 2017.

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By Aaron Orendorff published October 5, 2016

How to Network a Conference Like a Jedi: 55 Tips

Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters. Continue reading

By Joe Pulizzi published September 13, 2016

Go All In With Content Marketing or Do Nothing: #CMWorld

Be all in with your content marketing program or get all out. That’s the mandate Joe Pulizzi shared at Content Marketing World 2016. He explains why halfway is no way at all and shares some of the presenters’ advice on how to go all in. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Joe Pulizzi published September 15, 2015

Two Words Sum Up Content Marketing World

Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
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By Ann Gynn published October 13, 2014

5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as your digital resume and business card collection, you’re missing its most valuable parts that really can help grow your business, expand your content’s audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make your marketing even more successful. Continue reading

By Ann Gynn published October 7, 2014

How the Entertainment Industry Can Influence Your Content Marketing Job

Content marketers may not have cause to shout, “lights, camera, action.” But like Hollywood icons, we are all looking to make a connection with the audience. Take a look at how some of the presenters at Content Marketing World 2014 view a content marketing job through the lens of an entertainment studio. Continue reading

By Ann Gynn published September 26, 2014

Ideas to Spark Your B2B Content Marketing Imagination

At this year’s Content Marketing World conference, GE’s Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of the ways GE develops and tells its B2B content marketing stories — and, perhaps even more importantly, how its target audiences are helping to share them. Even if your company has complex or less obvious stories to share, get ideas to spark your B2B content marketing imagination. Continue reading

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014. Continue reading