By Ann Gynn published September 26, 2014

Ideas to Spark Your B2B Content Marketing Imagination

At this year’s Content Marketing World conference, GE’s Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of the ways GE develops and tells its B2B content marketing stories — and, perhaps even more importantly, how its target audiences are helping to share them. Even if your company has complex or less obvious stories to share, get ideas to spark your B2B content marketing imagination. Continue reading

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Jodi Harris published September 12, 2014

The Visual Content Inspiration You Need: Standout Examples

Successful content marketing doesn’t just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content Marketing World speakers, “What’s the most innovative or interesting example you’ve seen of visual content marketing?” Take a look at the standout examples of visual content they find worthy of praise. Continue reading

By Ann Gynn published September 5, 2014

The Content Marketing Myths We’ve Left Behind: Do You Still Believe?

With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI’s blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What’s one thing you believed about content marketing that you no longer consider to be true, and what changed your mind? Continue reading

By Ann Gynn published August 22, 2014

Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more perspective on the topic — and examples of brands that do it well — from CMI contributors and online training instructors and Content Marketing World speakers. Continue reading

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire them to be better content marketers themselves. Continue reading

By Ann Gynn published August 8, 2014

Finding the Right Content Marketing Measurement Tools: Expert Advice

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement tools and tactics. Continue reading

By Ann Gynn published August 1, 2014

Content Marketing Personalization: When and How to Use It

Nearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, but personalization is difficult to accomplish in content marketing. Is it worth the extra effort it requires? Get some advice from industry experts on content marketing personalization — like when and how (and if) you should make the effort. Continue reading

By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team. Continue reading