Be all in with your content marketing program or get all out. That’s the mandate Joe Pulizzi shared at Content Marketing World 2016. He explains why halfway is no way at all and shares some of the presenters’ advice on how to go all in. Continue reading
Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
Content marketers may not have cause to shout, “lights, camera, action.” But like Hollywood icons, we are all looking to make a connection with the audience. Take a look at how some of the presenters at Content Marketing World 2014 view a content marketing job through the lens of an entertainment studio. Continue reading
Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014. Continue reading
This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading
Successful content marketing doesn’t just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content Marketing World speakers, “What’s the most innovative or interesting example you’ve seen of visual content marketing?” Take a look at the standout examples of visual content they find worthy of praise. Continue reading
With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI’s blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What’s one thing you believed about content marketing that you no longer consider to be true, and what changed your mind? Continue reading