Not only are talented content marketing professionals hard to find, but they can be hard to spot. What skills should be on the must-have list for your team? Leading content marketing experts share what they would put at the top. Continue reading
What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.
Content marketers may not have cause to shout, “lights, camera, action.” But like Hollywood icons, we are all looking to make a connection with the audience. Take a look at how some of the presenters at Content Marketing World 2014 view a content marketing job through the lens of an entertainment studio. Continue reading
Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014. Continue reading
This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading
Successful content marketing doesn’t just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content Marketing World speakers, “What’s the most innovative or interesting example you’ve seen of visual content marketing?” Take a look at the standout examples of visual content they find worthy of praise. Continue reading
With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI’s blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What’s one thing you believed about content marketing that you no longer consider to be true, and what changed your mind? Continue reading
Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more perspective on the topic — and examples of brands that do it well — from CMI contributors and online training instructors and Content Marketing World speakers. Continue reading