Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading
How do you generate quality content without resorting to clickbait, and do it fast? There’s no magic formula but there is a framework. Keep these six key steps in mind to quickly create well-crafted, user-oriented content. Continue reading
A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials. Continue reading
Do you have a successful influencer marketing program to elevate your content marketing strategy? Stand out from the noise by following the steps in CMI’s latest guide: Influencer Marketing: The Latest Strategies, Templates, and Tools.
What might have started as useful, usable content created in a consistent way has turned into a mess. Inconsistency reigns, and the content experience suffers. Enter the content template. Start with these six steps. Continue reading
Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading
I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter, my new, systematic editorial update. Continue reading