By Mike Murray published July 9, 2014

The Great Content Checklist: Tips, Tools, and Examples

fortune cookie-rewarded for effortsIf you want to produce great content, it’s time to leave ordinary in the dust.

By the time you’re ready to promote your latest creation, you may distribute it in a popular medium like a PDF or a deck that makes its way to SlideShare. But the content itself also needs to be so exceptional that it commands attention — even in a crowded and competitive environment.Continue Reading

By Roger C. Parker published June 11, 2014

7 Books That Will Inspire More Successful Content Marketing

successful-content-marketing-booksSeveral exceptionally helpful, relevant books have hit the market since my last round-up of recommended books for content marketers.

The seven books outlined below complement essential content marketing guides like Joe Pulizzi’s Epic Content, Jay Baer’s Youtility and Andy Crestodina’s Content Chemistry. Though they offer a narrower perspective than the above books, they compensate by going deeper into specialized topics that are essential for successful content marketing, such as creativity, presentations, productivity and visual thinking.Continue Reading

By Roger C. Parker published January 17, 2014

How to Organize Your Blog Content with A 3-Step Post Tracker

3-step blog post tracker imageWith blogging becoming a key content marketing activity, it’s crucially important that businesses large and small work as efficiently as possible in order to create a continuing flow of fresh, relevant blog content.

The more you blog, the more you need a simple, scalable way to track your previous blog posts and plan your future blog content.Continue Reading

By Cathy McPhillips published November 28, 2013

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan

#cmworld twitter chatsWhile the team at Content Marketing Institute has A LOT to be thankful for, one of the things we are especially appreciative of is our active Twitter chat community. So on this day of thanks (at least in the United States), we wanted to extend a huge thank you to all of you who have attended and participated in our #CMWorld Twitter chats, as well to those who read the Twitter streams each week.

This past summer, as the Content Marketing Institute team was in planning mode for Content Marketing World 2013, we started conducting weekly Twitter chats as a way for us to build our community and, in turn, increase our CMWorld registrations.

We are excited to see what the #CMWorld community has become, and proud that our 10-week chat “promotion window” has turned into a weekly event around which many of our attendees plan their Tuesdays. Continue Reading

By Pawan Deshpande published November 22, 2013

Is Your Content Curation Ethical? A 10-Step Checklist

ethics word cloud-content curationCuration itself is nothing new — museums have used art curators for centuries — but online content curation is still in its early stages. The early years of the internet were like the “Wild West,” and because it was so new, there were few ethical or legal guidelines to police behavior.

With new legislation governing online copyright and commerce, that’s all changed. Many content curators, though, are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Continue Reading

By Roger C. Parker published June 24, 2013

10-Question Content Curation Scorecard Every Content Curator Needs to Measure Success

scorecard-content curationAs Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation efforts? As Joe writes, “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.

To help you as a content curator to gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis. Continue Reading

By Joe Pulizzi published June 15, 2013

Create Content Perfection With These 5 Essential Ingredients

content checklistSerial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, fact-driven, visual, efficient, and curated.Continue Reading

By Michele Linn published June 3, 2013

17 Essential Content Templates and Checklists

templates and checklistsBy far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. Continue Reading

By Gina Balarin published April 21, 2013

9 Questions to Help You Prioritize Content Creation [Template]

Businessman at workContent marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.Continue Reading

By Mark Sherbin published March 31, 2013

Choosing the Right Content Marketing Technology: 14 Critical Questions


Many of us have cobbled tech solutions together to form the backbone of our marketing. Buying a single, comprehensive suite would make everything work together — but does such a content technology exist?Continue Reading