By Mike Murray published June 13, 2016

The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading

By Jodi Harris published June 7, 2016

One Position You Need to Rule Content Marketing [Template]

Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success. Continue reading

By Michele Linn published June 2, 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals). Continue reading

By Amanda Subler published May 24, 2016

A Step-by-Step Guide to Get More Eyes on Your Research

Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control. Continue reading

By Jodi Harris published April 22, 2016

Editorial Calendar Tips, Tools, and Templates

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading

By Cathy McPhillips published February 28, 2016

Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates

Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Meghan Casey published January 7, 2016

Keep Your Content On-Strategy With This Single Statement [Templates]

When your content team members work from the same core content strategy statement, your organization has the best possible chance of getting good results. Create a core content strategy statement with this simple fill-in template. Continue reading

By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
Continue reading

By Marcia Riefer Johnston published November 5, 2015

Wonder What Content to Create? Try a Customer-Journey Map [Template]

A customer-journey map can help you answer the perennial question – what content shall we create? Better yet, it can help you answer the question – what content do our customers want? Here’s how to create the map, step by step. Continue reading