By Marcia Riefer Johnston published July 7, 2016

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity. Continue reading

By Michele Linn published July 3, 2016

A Template to Simplify Your Editorial Reporting 

I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter, my new, systematic editorial update. Continue reading

By Mike Murray published June 13, 2016

The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading

By Jodi Harris published June 7, 2016

One Position You Need to Rule Content Marketing [Template]

Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success. Continue reading

By Michele Linn published June 2, 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals). Continue reading

By Amanda Subler published May 24, 2016

A Step-by-Step Guide to Get More Eyes on Your Research

Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control. Continue reading

By Jodi Harris published April 22, 2016

Editorial Calendar Tips, Tools, and Templates

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading

By Cathy McPhillips published February 28, 2016

Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates

Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Meghan Casey published January 7, 2016

Keep Your Content On-Strategy With This Single Statement [Templates]

When your content team members work from the same core content strategy statement, your organization has the best possible chance of getting good results. Create a core content strategy statement with this simple fill-in template. Continue reading