By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize — and help readers navigate to — all of your useful content. Continue reading

By Mike Murray published July 9, 2014

The Great Content Checklist: Tips, Tools, and Examples

If you want to produce great content, it’s time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Get great tips, tools and examples in CMI’s great content checklist. Continue reading

By Roger C. Parker published June 11, 2014

7 Books That Will Inspire More Successful Content Marketing

Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity and harnessing the power of visual thinking. Continue reading

By Roger C. Parker published January 17, 2014

How to Organize Your Blog Content with A 3-Step Post Tracker

Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker. Continue reading

By Cathy McPhillips published November 28, 2013

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan

Today, we’re thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we’re sharing some of the lessons we learned from running our chats. Get a step-by-step guide for using Twitter chats in your content plan. Continue reading

By Pawan Deshpande published November 22, 2013

Is Your Content Curation Ethical? A 10-Step Checklist

Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you’re in this group, use this 10-step checklist as a guide. Continue reading

By Roger C. Parker published June 24, 2013

10-Question Content Curation Scorecard Every Content Curator Needs to Measure Success

In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your ability to discover, share, and create “the best content marketing on the planet” on an ongoing basis. Continue reading

By Joe Pulizzi published June 15, 2013

Create Content Perfection With These 5 Essential Ingredients

Create content perfection by incorporating 5 essential ingredients into your content marketing operations. Because content marketing is an ongoing process, not a “one-and-done” campaign, use our handy checklist to make sure your content marketing operations always include elements of the 5 essentials for engaging readers. Continue reading

By Michele Linn published June 3, 2013

17 Essential Content Marketing Templates and Checklists

By far, the most popular post we have ever published at the Content Marketing Institute is “10 Must-Have Templates for Content Marketers.” To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what’s new, as well as revisiting old favorites on this updated list that’s aimed at making your job a bit easier. Continue reading

By Gina Balarin published April 21, 2013

9 Questions to Help You Prioritize Content Creation [Template]

Even if you take the “less is more” approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize content creation ideas. Continue reading