By Meghan Casey published January 7, 2016

Keep Your Content On-Strategy With This Single Statement [Templates]

When your content team members work from the same core content strategy statement, your organization has the best possible chance of getting good results. Create a core content strategy statement with this simple fill-in template. Continue reading

By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
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By Marcia Riefer Johnston published November 5, 2015

Wonder What Content to Create? Try a Customer-Journey Map [Template]

A customer-journey map can help you answer the perennial question – what content shall we create? Better yet, it can help you answer the question – what content do our customers want? Here’s how to create the map, step by step. Continue reading

By Lisa Copeland published September 3, 2015

Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Want an easier way to get buy-in on your content ideas? This planner is an easy-to-use, easy-to-share place to capture data and insights that lead to a strategically solid content marketing plan. You’ll keep using it even after you get approval. Continue reading

By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize — and help readers navigate to — all of your useful content. Continue reading

By Mike Murray published July 9, 2014

The Great Content Checklist: Tips, Tools, and Examples

If you want to produce great content, it’s time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Get great tips, tools and examples in CMI’s great content checklist. Continue reading

By Roger C. Parker published June 11, 2014

7 Books That Will Inspire More Successful Content Marketing

Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity and harnessing the power of visual thinking. Continue reading

By Roger C. Parker published January 17, 2014

How to Organize Your Blog Content with A 3-Step Post Tracker

Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker. Continue reading

By Cathy McPhillips published November 28, 2013

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan

Today, we’re thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we’re sharing some of the lessons we learned from running our chats. Get a step-by-step guide for using Twitter chats in your content plan. Continue reading

By Pawan Deshpande published November 22, 2013

Is Your Content Curation Ethical? A 10-Step Checklist

Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you’re in this group, use this 10-step checklist as a guide. Continue reading