By far, the most popular post we have ever published at the Content Marketing Institute is “10 Must-Have Templates for Content Marketers.” To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what’s new, as well as revisiting old favorites on this updated list that’s aimed at making your job a bit easier.
Even if you take the “less is more” approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize content creation ideas.
It’s vital to have everyone on the same page before beginning a project. So here are 15 questions to ask that will help you get a feel for scope and expectations before starting a content marketing project.
Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous. Here are some of the most common issues content marketers face, with solutions for each.
Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs.
It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only one with the formula for telling great stories.
One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.
Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning a great [...]
Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, Jennifer cites data from the American Marketing Association that says sales people spend 30 hours [...]
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you [...]