By Joe Pulizzi published September 8, 2009

The Changing Face of Communication according to IBM

Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your reading pleasure called The Changing Face of Communication (download the … Continue reading

By Joe Pulizzi published September 3, 2009

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.  It’s just one of those custom magazines that I like to keep around and refer to on occasion.  Design, content, calls-to-action…they are all working … Continue reading

By Joe Pulizzi published September 23, 2007

Content Marketing Lessons from LEGO

LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the Bionicles. If you have boys (or girls) of any age … Continue reading