By Daniel Burstein published August 11, 2010

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you … Continue reading

By Jim OHare published August 9, 2010

How to Begin Mobile Content Publishing: Survey Audience Needs

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, … Continue reading

By Amanda Maksymiw published July 30, 2010

How One Company Got Started with Content Marketing

Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies.  Our portfolio companies weren’t the only ones taking notes.  After hearing the experts, we … Continue reading

By Joe Pulizzi published July 29, 2010

How Much Should Brands Pay for Content Marketing?

This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for … Continue reading

By Chiqui Cartagena published July 23, 2010

How to Get Your Hispanic Content Strategy on Target

As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex market – yet one that is growing. The so-called “US Hispanic Market” is currently measured … Continue reading

By Eileen Sutton published July 16, 2010

Are you Brand Building Out of Order? A Cautionary Tale

As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? Consider: would you build a skyscraper with no blueprint or … Continue reading

By Joe Pulizzi published July 14, 2010

Old Spice Man Makes a Social Media Impact with YouTube Responses

My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post.   And, … Continue reading

By Lisa Petrilli published July 13, 2010

Turn Your Business’s Vision into Inspiring Content: A Case Study

While writing a post for my personal blog on the difference between a business’s mission and its vision, I came across the World Wildlife Fund’s Vision page. I found it to be an extraordinary grouping of content that not only … Continue reading

By Amanda Maksymiw published July 7, 2010

How to Use Content Marketing to Build Your Brand: One Company’s Story

As content marketers know, by creating and developing valuable, useful content, your brand may become a thought leader over time. Who doesn’t want that? Think about it. At some point, every marketer is tasked with positioning his or her brand … Continue reading

By Sarah Mitchell published July 5, 2010

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you … Continue reading