By Joe Pulizzi published April 26, 2012

6 Amazing Retail Content Marketing Examples

Want great retail content marketing examples? Here are some great ones from Starbucks, Patagonia, the LCBO, Jeni’s Ice Cream, Lifetime Fitness and Zappos. Continue reading

By Joe Pulizzi published March 23, 2012

Etch A Sketch Wins, Then Loses with Social Media

The explosion of Etch a Sketch comments around Mitt Romney’s campaign could have worked even better for Ohio Arts. Unfortunately, this was a lost opportunity to build media channels for the Ohio-based company. Continue reading

By Anna Ritchie published March 23, 2012

100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples

Sometimes it helps to take a step back and browse favorite websites for inspiration. In that spirit, the Content Marketing Institute offers its “100 Content Marketing Examples Guide,” sharing how companies big and small, from various locations and industries, are producing successful marketing campaigns across multiple channels. Check it out and add your favorites. Continue reading

By Manya Chylinski published March 9, 2012

Mobile Content Marketing: How to Market Your Content to On-the-Go Consumers

Marketers have to think long and hard about what content will work best for their mobile offerings. Here are some key considerations, and examples to learn from. Continue reading

By Joe Pulizzi published February 16, 2012

The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party … Continue reading

By Joe Pulizzi published January 27, 2012

McDonald’s Social Media Goes Wrong? Not a Chance

You’d have to be living in a cave not to be aware of the now historic McDonald’s Twitter campaign launched a few days ago. If you’ve been out of it for a while, here’s the CliffsNotes version: McDonald’s promoted a Tweet using … Continue reading

By Rachel Foster published January 10, 2012

How to Use Content to Engage & Convert New Customers: A Case Study

This recent case study shows how Sun Life Financial developed a highly effective content marketing strategy that successfully attracted and converted new customers with engaging content that focused on customer concerns and education, through the creation of an editorial sub-brand, Brighter Life. Continue reading

By Pam Didner published January 6, 2012

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

By Joe Pulizzi published January 6, 2012

Penn Stater Magazine Handles Scandal the Right Way

The last month has been a tough one for Penn State students, alumni and the entire community around University Park. For the first time in my life, I was almost hesitant to say I was a Penn State graduate  (I graduated … Continue reading

By Joe Pulizzi published January 4, 2012

Coca-Cola Bets the Farm on Content Marketing: Content 2020

If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be … Continue reading