By Sarah Mitchell published July 5, 2010

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you … Continue reading

By Joe Pulizzi published June 29, 2010

How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are … Continue reading

By Jim Kukral published June 28, 2010

Three Easy Steps to Add Podcasts to Your Blog

Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you can generate positive search engine rankings and traffic. However, straight … Continue reading

By Sarah Mitchell published June 24, 2010

5 Essential Elements to a Great Newsletter

Editor’s note: For more newsletter insights and advice, check out our updated post, 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. How many newsletters arrive in your inbox every week? How many more land in your mailbox? How many … Continue reading

By Thomas Clifford published June 17, 2010

How New Bloggers Can Easily Craft Remarkable About Pages

Is it possible that a tour guide can teach you a thing or two about your “About” page? Yessiree, it certainly is possible. How so?

By David Meerman Scott published June 16, 2010

Want to Write an Ebook? Get Inspired with These Tips and Samples

One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples … Continue reading

By Wally Koval published June 14, 2010

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!) Video has increasingly become a mainstay medium for distribution and consumption of content online, and it … Continue reading

By Clare McDermott published June 8, 2010

6 Ideas B2B Content Marketers Can Take from Professional Journalists

Like it or not, the ranks of traditional print journalists are shrinking at an astounding rate. The Pew-funded State of the News Media report for 2010 reveals that “roughly a third of the newsroom jobs in American newspapers in 2001 … Continue reading

By Joe Pulizzi published June 4, 2010

Engage and Inspire Employees First, Customers Second

The recent Business Marketing Association conference in Chicago was focused on engagement.  The leading marketers from around the world came together to talk about it…and how engagement is the key to success for your brand and your customers. The overwhelming … Continue reading

By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading