By Joe Pulizzi published November 14, 2011

8 Content Marketing Initiatives To Seriously Consider for 2012

I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you.  Odds are, all of these won’t work … Continue reading

By Joe Pulizzi published November 10, 2011

Is The US Military More Social Media Savvy Than You?

This post is in honor of all our US Veterans, especially my dad, who served in the US Army. Thank you for our freedom. While at BlogWorld last week, I had the pleasure of listening to Shel Holtz discuss the … Continue reading

By Joe Pulizzi published November 8, 2011

LEGO Does a Netflix in Closing LEGO Universe

It’s a sad week in the Pulizzi household.  LEGO recently announced that, effective January 31, 2012, they were closing their multiplayer online game called LEGO Universe. According to Jesper Visltrup, Vice President of Marketing for LEGO, despite having over 2 … Continue reading

By David Drickhamer published November 4, 2011

5 Things Content Marketers Can Learn from a New Thought Leadership Platform

A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.

By Joe Pulizzi published November 3, 2011

The Muppets and Content Marketing: 3 Things You May Be Missing

The Muppets are back!  The new Muppets Movie starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. … Continue reading

By Joe Pulizzi published October 27, 2011

All 40+ Content Marketing World Videos Now Available

Very excited about the launch of Content Marketing World On Demand, which was just released this week. For those of you who were not able to attend, Content Marketing World 2011 gathered over 50 of the leading content marketing experts … Continue reading

By Joe Chernov published October 12, 2011

A Content Marketing Autopsy of a Popular Infographic

Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on.

Impossible, right?

Now imagine describing not only what an infographic is but also what makes a good one. Because it’s uniquely difficult to do this in the abstract, examples are key. So let’s channel our inner Jack Klugman (Quincy, anyone?) and perform an autopsy on a recent infographic, dissecting it to see what worked, what could have been improved, and what features might have made it truly epic. Continue reading

By Ahava Leibtag published October 7, 2011

How Brownies and Bridesmaids’ Dresses Proved that Social Media Works

“How do we know it works?” “Can we prove that we’ll affect the bottom line?” Aren’t these the client questions you receive most often about social media? When my clients ask them, I explain that social media is about building … Continue reading

By Heidi Cohen published October 5, 2011

13 Content Options to Support Purchases

Is your marketing organization on the fence about using content marketing? If so, consider recent research from Cone Inc., which shows that across formats consumers are increasingly going online to find content that will help them make purchase decisions. While … Continue reading

By David Drickhamer published October 1, 2011

The 48-Hour Way to Create High Quality Content

Even if you’ve never been a reporter for your campus newspaper or have never edited copy and page proofs late into the night on a deadline, you can appreciate the intensity and focus (and coffee consumption) instilled by a press … Continue reading