By Dawn Papandrea published August 16, 2016

How One Brand Created a Movement by Investing in Purpose

New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist. Continue reading

By Dawn Papandrea published August 9, 2016

How to Build a Content Marketing Practice in a Year: Lessons From Monster

A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand’s voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

By Ardath Albee published September 8, 2015

IKEA Executes B2C Video Storytelling with Style

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist. Continue reading

By Ardath Albee published September 1, 2015

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading

By Ardath Albee published August 20, 2015

Scaling Content Marketing: How CSC Put the Content Hub to Work

The Content Marketer of the Year finalist chosen for her scaling success shares how the company’s formal Content Hub creates engaging content with consistent messaging and develops processes to repurpose content in many languages. Continue reading

By Ardath Albee published August 11, 2015

How to Deliver Quantifiable Content Marketing Success With a Small Team

Almost 80% of B2B marketers aren’t successful at tracking of content marketing’s ROI. Learn how Wake Forest Innovations, which is led by a Content Marketer of the Year finalist, uses its content to deliver huge, quantifiable success. Continue reading

By Ardath Albee published August 4, 2015

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

Marriott has put a huge stake in the ground with the launch of its Content Studio and focus on influencer marketing. Find out how Content Marketer of the Year finalist David Beebe is delivering on the strategy. Continue reading