By Stephanie Stahl published September 7, 2017

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

By Andrea Fryrear published September 1, 2017

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

By Andrea Fryrear published August 24, 2017

How SecureWorks Took Content Strategy From Guesswork to Game Changing

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

By Andrea Fryrear published August 16, 2017

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

By Andrea Fryrear published July 28, 2017

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

By Andrea Fryrear published July 14, 2017

How REI Is Unlocking the Power of Long-Form Video

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Dawn Papandrea published August 30, 2016

How to Create a Marketing Team That Cares About Revenue

Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist. Continue reading

By Dawn Papandrea published August 28, 2016

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

By Dawn Papandrea published August 23, 2016

How to Create a Culture Where Content Marketing Thrives

Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Continue reading