Top-tier content marketers consistently win the war for engagement by using an “active reading” approach to creatively engage and interact with text. The practice helps content creators learn more about a target topic and present information clearly to followers. Learn how to create more effective content marketing with the active reading technique.
Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they’re facing. Find out more about creating content for niches with the “narrowcast” approach to newsjacking.
Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how marketers can bring their content to life through graphic recording.
If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content.
Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout.
Music can be a key element of your brand’s identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand.
Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment.
Yes, content marketing, as an industry, is taking off. But it’s important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing’s illustrious beginnings.
As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here’s a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8 podcasts from the master – NPR.
Educating customers and prospects is a great way to generate the right kind of leads. What customers learn can help them in their search for products and services — and help streamline the sales process for your organization. Use these 12 lessons to focus your content marketing strategy on education.