Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how marketers can bring their content to life through graphic recording.
If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content.
Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout.
Music can be a key element of your brand’s identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand.
Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment.
Yes, content marketing, as an industry, is taking off. But it’s important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing’s illustrious beginnings.
As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here’s a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8 podcasts from the master – NPR.
Educating customers and prospects is a great way to generate the right kind of leads. What customers learn can help them in their search for products and services — and help streamline the sales process for your organization. Use these 12 lessons to focus your content marketing strategy on education.
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Check off these 4 ideas on how and why your content plan should include numbered lists.
Kevin Spacey’s comments about the Netflix release of “House of Cards” contains a road map for brand storytelling worthy of global enterprise brands. Use these insights and corporate storytelling lessons from an unusual suspect to give your audience members what they want.