By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By James Scherer published June 24, 2014

3 Strategies to Stand Out From the Content Creation Crowd

It’s no longer enough to simply write content. Everybody’s doing that. Instead, you have to be willing to go to greater lengths to be memorable and generate a personal brand that people will remember. Use these 3 strategies (and 25 or so specific ideas) that will help you stand out from the rest of the content creation crowd. Continue reading

By Joe Pulizzi published June 9, 2014

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

June is planning month at CMI. It’s a great time to start thinking about year-end events and to look ahead to 2015. It’s also the perfect time to check all of those 2014 strategies to make sure we’re on the right track with our content marketing efforts. Use these 13 mid-year content marketing resolutions to review your own efforts. Continue reading

By Michele Linn published June 1, 2014

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the “10 Percent.” Try this quick exercise to help generate big ideas for your strategy and your overall business — whether it’s large or small. Continue reading

By Michele Linn published May 23, 2014

Ideas for Creating Content That Are Actually Unique

The demands of creating content that is original and valuable can often feel paralyzing. Add to that the need to keep this up on an ongoing basis and the challenge is compounded. Check out these ideas on creating content that feels more original, organic to your brand, and more impactful overall. Continue reading

By Michele Linn published May 8, 2014

10 Ways to Inspire Your Inner Content Creator

It’s not always easy for marketers to find creative strategies and solutions to content challenges. A walk or a few exercises can help clear your head and get the blood flowing, but the creative ideas don’t necessarily flow quite as freely. Use these 10 ideas to inspire your inner content creator. Continue reading

By Michele Linn published April 24, 2014

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Words aren’t enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book featuring 25 best-in-class examples. Use these 25 examples and nine tips to create more captivating visual content for your audience. Continue reading

By Arnie Kuenn published April 1, 2014

Visual Content Marketing on 3 Major Networks: Ideas and Inspiration

To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks to include more visual elements. Either way, get fresh ideas and inspiration for your visual content marketing from these brand examples on 3 major networks. Continue reading

By Dennis McCafferty published March 31, 2014

Building Killer Relationships: 10 Content Job Lessons from ‘The Godfather’

There are many takeaways sprinkled throughout the sublime scripts of “The Godfather” saga. And some of them speak to the relationships those of us with a content job have with our clients and stakeholders — you can attribute much of the Corleones’ success to their superior intuition in managing outside “associates.” Get 10 content job lessons about building killer relationships from “The Godfather.” Continue reading