By Arnie Kuenn published April 1, 2014

Visual Content Marketing on 3 Major Networks: Ideas and Inspiration

To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks to include more visual elements. Either way, get fresh ideas and inspiration for your visual content marketing from these brand examples on 3 major networks. Continue reading

By Dennis McCafferty published March 31, 2014

Building Killer Relationships: 10 Content Job Lessons from ‘The Godfather’

There are many takeaways sprinkled throughout the sublime scripts of “The Godfather” saga. And some of them speak to the relationships those of us with a content job have with our clients and stakeholders — you can attribute much of the Corleones’ success to their superior intuition in managing outside “associates.” Get 10 content job lessons about building killer relationships from “The Godfather.” Continue reading

By Patrick Hayslett published February 11, 2014

Create More Effective Content Marketing with the Active Reading Technique

Top-tier content marketers consistently win the war for engagement by using an “active reading” approach to creatively engage and interact with text. The practice helps content creators learn more about a target topic and present information clearly to followers. Learn how to create more effective content marketing with the active reading technique. Continue reading

By Carl Friesen published December 15, 2013

The Narrowcast Approach to Newsjacking: Creating Content for Niches

Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they’re facing. Find out more about creating content for niches with the “narrowcast” approach to newsjacking. Continue reading

By Mark Sherbin published November 24, 2013

The Magic of Graphic Recording: Turning Live Talks into Visual Content

Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how marketers can bring their content to life through graphic recording. Continue reading

By Joe Pulizzi published November 21, 2013

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content. Continue reading

By Mark Sherbin published November 10, 2013

6 SEO Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce

Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout. Continue reading

By Colleen Fahey published November 8, 2013

How Audio Enhances Your Brand Content: Find Your Signature Sound

Music can be a key element of your brand’s identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand. Continue reading

By Arnie Kuenn published October 28, 2013

Create Great Content? How to Get More From It Through Repurposing

Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment. Continue reading

By Joe Pulizzi published September 28, 2013

What Content Marketing’s History Means for Its Future

Yes, content marketing, as an industry, is taking off. But it’s important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing’s illustrious beginnings. Continue reading