By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

hands holding tabletIf you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing. However, simply signing up to play in the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Continue Reading

By James Scherer published June 24, 2014

3 Strategies to Stand Out From the Content Creation Crowd

regular lightbulbs with one different oneI wish I could say that standing out from the content creation crowd is something that I excel at, but I can’t.

I like to think I write intelligently, quickly, and well, but all that does is make me a pretty good content marketer. It doesn’t make me a content marketer who stands out from the crowd.

So perhaps I need a special something. Perhaps we all do.Continue Reading

By Joe Pulizzi published June 9, 2014

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

notecard-cork board-resolutionsFor me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end events and into 2015. It’s also the perfect time to check all of those 2014 strategies and make sure we are on the right path with our content marketing efforts.Continue Reading

By Michele Linn published June 1, 2014

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

colored post-it notes-whiteboardAs CMI’s fearless leader Joe Pulizzi mentioned in our newsletter this week, the CMI team set aside an hour of its most recent staff meeting to brainstorm some outside-the-box ideas for strengthening our content marketing strategy and our overall business — a concept called the “10 Percent.”Continue Reading

By Michele Linn published May 23, 2014

Ideas for Creating Content That Are Actually Unique

red figure-arms raised-crowdWith so much focus on the need to create epic content, not to mention the overabundance of “me too” content being delivered these days, the demands of creating content that is truly unique and valuable can often feel paralyzing. Add to that the need to keep this up on an ongoing basis and the challenge is compounded.Continue Reading

By Michele Linn published May 8, 2014

10 Ways to Inspire Your Inner Content Creator

person-lotus position-four elements backgroundYou can’t outsource your creativity.

This theme spread like wildfire throughout Content Marketing World last September. While it’s somewhat obvious that marketers should be tapping into their team’s own ability to find creative solutions to content challenges, that doesn’t make it easy.

For example, what if you don’t consider yourself to be a naturally creative person? Or what if you find the process of brainstorming to be frustrating and fruitless? Or maybe you have already built a reputation as a genius content creator, but find it tough from time to time to consistently keep the pump primed with cutting-edge ideas. Continue Reading

By Michele Linn published April 24, 2014

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

cmi look book imageVisual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.

To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book, with 25 remarkable, best-in-class examples.  (Note: If you would like to download the PDF, select Save via the SlideShare link.)
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By Arnie Kuenn published April 1, 2014

Visual Content Marketing on 3 Major Networks: Ideas and Inspiration

images-ll bean paparazziWe all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more.

As people are sharing more than 500 million photos a day, businesses can’t afford to ignore visual content marketing. Luckily, there are many different ways to integrate visual elements into your content marketing strategy, from creating a presence on visual marketing-specific sites to revising your existing strategy on familiar networks to include more visual elements.Continue Reading

By Dennis McCafferty published March 31, 2014

Building Killer Relationships: 10 Content Job Lessons from ‘The Godfather’

godfather-trust-content-marketing“I believe in America…”

With these four words, The Godfather opens with the first of countless memorable lines — a testimony to the lasting power of what’s widely acknowledged as one of the most perfectly written scripts in film history. And the people behind the movie certainly believed in good, old-fashioned American capitalism, as they collaborated upon 175 minutes of content that delivered staggering ROI: The Godfather was shot for less than $6.5 million and made more than $245 million.Continue Reading

By Patrick Hayslett published February 11, 2014

Create More Effective Content Marketing with the Active Reading Technique

pencil-notebook-textJoe Pulizzi once cautioned marketers that competition is not limited to your own niche. Every other industry and entertainment form wants your customer’s limited time and attention. With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone — not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an “active reading” approach. With a little practice, you can too.Continue Reading