By Carla Johnson published January 8, 2018

The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)

If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading

By Kim Moutsos published December 29, 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading

By Stephanie Stahl published November 10, 2017

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters. Continue reading

By Joe Pulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Scott Aughtmon published June 24, 2016

31 Types of Content We Crave [Infographic]

Can you imagine what it would be like to have audience crave your content? Back by popular demand, learn the 31 types of content that your audience doesn’t tire of, always has time for, never forgets, and wants to share with others. Continue reading

By Michele Linn published December 28, 2015

7 Stolen Content Marketing Ideas You Can Use Today

CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By James Scherer published June 24, 2014

3 Strategies to Stand Out From the Content Creation Crowd

It’s no longer enough to simply write content. Everybody’s doing that. Instead, you have to be willing to go to greater lengths to be memorable and generate a personal brand that people will remember. Use these 3 strategies (and 25 or so specific ideas) that will help you stand out from the rest of the content creation crowd. Continue reading