If you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing. However, simply signing up to play in the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Continue Reading
I wish I could say that standing out from the content creation crowd is something that I excel at, but I can’t.
I like to think I write intelligently, quickly, and well, but all that does is make me a pretty good content marketer. It doesn’t make me a content marketer who stands out from the crowd.
So perhaps I need a special something. Perhaps we all do.Continue Reading
For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end events and into 2015. It’s also the perfect time to check all of those 2014 strategies and make sure we are on the right path with our content marketing efforts.Continue Reading
As CMI’s fearless leader Joe Pulizzi mentioned in our newsletter this week, the CMI team set aside an hour of its most recent staff meeting to brainstorm some outside-the-box ideas for strengthening our content marketing strategy and our overall business — a concept called the “10 Percent.”Continue Reading
With so much focus on the need to create epic content, not to mention the overabundance of “me too” content being delivered these days, the demands of creating content that is truly unique and valuable can often feel paralyzing. Add to that the need to keep this up on an ongoing basis and the challenge is compounded.Continue Reading
“You can’t outsource your creativity.”
This theme spread like wildfire throughout Content Marketing World last September. While it’s somewhat obvious that marketers should be tapping into their team’s own ability to find creative solutions to content challenges, that doesn’t make it easy.
For example, what if you don’t consider yourself to be a naturally creative person? Or what if you find the process of brainstorming to be frustrating and fruitless? Or maybe you have already built a reputation as a genius content creator, but find it tough from time to time to consistently keep the pump primed with cutting-edge ideas. Continue Reading
We all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more.
As people are sharing more than 500 million photos a day, businesses can’t afford to ignore visual content marketing. Luckily, there are many different ways to integrate visual elements into your content marketing strategy, from creating a presence on visual marketing-specific sites to revising your existing strategy on familiar networks to include more visual elements.Continue Reading
“I believe in America…”
With these four words, The Godfather opens with the first of countless memorable lines — a testimony to the lasting power of what’s widely acknowledged as one of the most perfectly written scripts in film history. And the people behind the movie certainly believed in good, old-fashioned American capitalism, as they collaborated upon 175 minutes of content that delivered staggering ROI: The Godfather was shot for less than $6.5 million and made more than $245 million.Continue Reading
Joe Pulizzi once cautioned marketers that competition is not limited to your own niche. Every other industry and entertainment form wants your customer’s limited time and attention. With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone — not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an “active reading” approach. With a little practice, you can too.Continue Reading