By Scott Aughtmon published June 24, 2016

31 Types of Content We Crave [Infographic]

Can you imagine what it would be like to have audience crave your content? Back by popular demand, learn the 31 types of content that your audience doesn’t tire of, always has time for, never forgets, and wants to share with others. Continue reading

By Michele Linn published December 28, 2015

7 Stolen Content Marketing Ideas You Can Use Today

CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By James Scherer published June 24, 2014

3 Strategies to Stand Out From the Content Creation Crowd

It’s no longer enough to simply write content. Everybody’s doing that. Instead, you have to be willing to go to greater lengths to be memorable and generate a personal brand that people will remember. Use these 3 strategies (and 25 or so specific ideas) that will help you stand out from the rest of the content creation crowd. Continue reading

By Joe Pulizzi published June 9, 2014

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

June is planning month at CMI. It’s a great time to start thinking about year-end events and to look ahead to 2015. It’s also the perfect time to check all of those 2014 strategies to make sure we’re on the right track with our content marketing efforts. Use these 13 mid-year content marketing resolutions to review your own efforts. Continue reading

By Michele Linn published June 1, 2014

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the “10 Percent.” Try this quick exercise to help generate big ideas for your strategy and your overall business — whether it’s large or small. Continue reading

By Michele Linn published May 23, 2014

Ideas for Creating Content That Are Actually Unique

The demands of creating content that is original and valuable can often feel paralyzing. Add to that the need to keep this up on an ongoing basis and the challenge is compounded. Check out these ideas on creating content that feels more original, organic to your brand, and more impactful overall. Continue reading

By Michele Linn published May 8, 2014

10 Ways to Inspire Your Inner Content Creator

It’s not always easy for marketers to find creative strategies and solutions to content challenges. A walk or a few exercises can help clear your head and get the blood flowing, but the creative ideas don’t necessarily flow quite as freely. Use these 10 ideas to inspire your inner content creator. Continue reading

By Michele Linn published April 24, 2014

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Words aren’t enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book featuring 25 best-in-class examples. Use these 25 examples and nine tips to create more captivating visual content for your audience. Continue reading