By Joshua Rodriguez published September 24, 2014

5 Spam-Free Steps To Use LinkedIn Groups in Your Content Marketing Strategy

Find the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn’t it? Well, there are pros and cons of posting in LinkedIn groups, but it can be a sound way to boost your content marketing efforts. Get 5 steps for using LinkedIn groups in your content marketing strategy. Continue reading

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

Get your audience members excited about your content, and they’ll do the hard part for you. The trick is to not get bogged down on the subject matter, and instead focus on context and execution. Cultivate your own legion of fans to spread your content all over the web. Take these 5 steps to get followers to amplify your best content marketing efforts. Continue reading

By Anna Ritchie published August 6, 2014

4 Tactics for Managing Your Army of Influencers

All too often, the best laid plans for influencer marketing fall apart due to one simple assumption: that managing the influencers and their content will be the easy part. In reality, however, this can end up being the most complex and time-consuming aspect of your program. Use these 4 tactics to manage your army of influencers. Continue reading

By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

When you become a content marketer, you are essentially becoming your own publication. This means developing a rich and highly organized editorial calendar and employing a top-notch creative team, but it also means organizing and displaying your content efforts in an intuitive, visually compelling manner. Find out how to unify your content marketing strategy with a one-stop resource center. Continue reading

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of the content’s launch, giving marketers ample time to nurture relationships. Use this 3-step framework for influencer outreach as part of your thought leadership strategy. Continue reading

By Anthony Gaenzle published July 8, 2014

Building 4 Key Relationships Every Content Marketing Strategy Needs

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content marketing strategy needs. Continue reading

By Ben Harper published June 12, 2014

A 3-Pronged Plan for Optimizing Your Online Content Distribution

Many marketers used to think they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. Now we realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Use this 3-pronged plan to optimize your online content distribution. Continue reading

By Paul Roetzer published June 10, 2014

8 Ways Public Relations Can Fuel Successful Content Marketing

After months of hard work, your new B2B research report is set to launch. Your project management system has been stacked with all the standard elements of a successful content marketing campaign. But there’s more you can do. Find out 8 ways a public relations strategy can accelerate and amplify your content marketing success. Continue reading

By Chad Pollitt published May 27, 2014

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to help your owned media hit its goals by combining earned and paid promotion. Continue reading

By Daniel Burstein published May 25, 2014

How Headlines Can Help Your Online Content Find its Audience: 3 Tips

No words are more important in your content marketing than your headlines. No matter how wonderful the online content, if the headline isn’t right, it’s not going to attract the readership it deserves. Get 3 lessons from an expert on using headlines to increase the value of your online content. Continue reading