Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there’s much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content marketing success.
Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by promoting it with paid online advertising.
The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers.
Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.
Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task.
Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan.