By Anthony Gaenzle published July 8, 2014

Building 4 Key Relationships Every Content Marketing Strategy Needs

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content marketing strategy needs. Continue reading

By Ben Harper published June 12, 2014

A 3-Pronged Plan for Optimizing Your Online Content Distribution

Many marketers used to think they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. Now we realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Use this 3-pronged plan to optimize your online content distribution. Continue reading

By Paul Roetzer published June 10, 2014

8 Ways Public Relations Can Fuel Successful Content Marketing

After months of hard work, your new B2B research report is set to launch. Your project management system has been stacked with all the standard elements of a successful content marketing campaign. But there’s more you can do. Find out 8 ways a public relations strategy can accelerate and amplify your content marketing success. Continue reading

By Chad Pollitt published May 27, 2014

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to help your owned media hit its goals by combining earned and paid promotion. Continue reading

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

Creating high-quality content is paramount, but in the pursuit of readers, content marketers must realize that publishers are key to the equation. How can you increase your chances of managing to publish content on the sites that attract your target audiences? Do your research — starting in these 3 areas. Continue reading

By Arnie Kuenn published January 29, 2014

Got Compelling Content? 4 Crucial Next Steps

Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there’s much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content marketing success. Continue reading

By Arnie Kuenn published January 6, 2014

6 Tips for Promoting Your Great Content with Advertising

Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by promoting it with paid online advertising. Continue reading

By Matthew Proctor published March 26, 2013

Creating Compelling Content Using Social Media: 4 Steps

If you’re struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say. Continue reading

By Brad Milne published March 15, 2013

3 B2B Content Distribution Turbochargers You Should Activate

The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers. Continue reading

By Roger C. Parker published February 19, 2013

12 Months of Content Marketing Ideas for SlideShare

What’s keeping marketers from leveraging SlideShare for content distribution? If it’s the content itself that you lack, get started with these content marketing ideas for a year’s worth of monthly SlideShare presentations. Continue reading