By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

Creating high-quality content is paramount, but in the pursuit of readers, content marketers must realize that publishers are key to the equation. How can you increase your chances of managing to publish content on the sites that attract your target audiences? Do your research — starting in these 3 areas. Continue reading

By Arnie Kuenn published January 29, 2014

Got Compelling Content? 4 Crucial Next Steps

Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there’s much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content marketing success. Continue reading

By Arnie Kuenn published January 6, 2014

6 Tips for Promoting Your Great Content with Advertising

Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by promoting it with paid online advertising. Continue reading

By Matthew Proctor published March 26, 2013

Creating Compelling Content Using Social Media: 4 Steps

If you’re struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say. Continue reading

By Brad Milne published March 15, 2013

3 B2B Content Distribution Turbochargers You Should Activate

The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers. Continue reading

By Roger C. Parker published February 19, 2013

12 Months of Content Marketing Ideas for SlideShare

What’s keeping marketers from leveraging SlideShare for content distribution? If it’s the content itself that you lack, get started with these content marketing ideas for a year’s worth of monthly SlideShare presentations. Continue reading

By Mark Sherbin published January 20, 2013

How Your Content Distribution Can Use Native Advertising

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach. Continue reading

By Jessica Davis published November 25, 2012

Why Your Content Strategy Should Include Prezi

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi. Continue reading

By Gregory Ciotti published September 17, 2012

10 SlideShare Strategies that Will Boost Your Content’s Value

Given how visual content marketing has become in the last few years, many smart brands are making conscious efforts to create amazing slideshow content for generating more leads. Here are 10 specific strategies for getting the best return from the content you post on SlideShare. Continue reading

By Anna Ritchie published September 3, 2012

Why It’s Vital to Develop a Converged Media Strategy Right Now

Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task. Continue reading