By Joshua Rodriguez published September 24, 2014

5 Spam-Free Steps To Use LinkedIn Groups in Your Content Marketing Strategy

linkedin logoFind the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn’t it?

LinkedIn groups frequently send notifications about new posts, meaning you’re not only sharing your blog post with people who immediately see it; you’re effectively using the group’s email list to share it with its full audience.Continue Reading

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

fish following-hands free zoneIn the modern age of internet marketing, a great article, infographic, or video sends ripples through an online community, and the best advertisers know how to turn those waves into a perfect storm.

Get your audience members excited about your content, and they’ll do the hard part for you.Continue Reading

By Anna Ritchie published August 6, 2014

4 Tactics for Managing Your Army of Influencers

tin can telephone-person shoutingYou’ve decided you need an influencer marketing program and have even sold it internally, securing budgets and identifying a team to assist. Everyone’s excited and engaged, and you’re ready to hit the ground running. But then it all starts to fall apart: Opportunities are missed, influencers are offended, and metrics are muddied beyond repair. Before you know it, the program has stalled or, worse, failed before it even had a chance to really begin.

All too often, the best laid plans for influencer marketing fall apart due to one simple assumption: that managing the influencers and their content will be the easy part. In reality, however, this can end up being the most complex and time-consuming aspect of your program. Continue Reading

By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

two guys-working at whiteboardIf your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do.

The problem is, achieving those goals requires a lot of content, and it can be difficult for customers to find all the great content you’ve created if you are simply adding it to your blog and moving on. Continue Reading

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

influencer-outreach-gameplanWhen promoting content, a good influencer outreach campaign can be the difference between hundreds of views and thousands. It can mean real press coverage, new audiences, and even revenue growth.

The most successful of these campaigns begins weeks (or even months) in advance of the content’s launch, giving marketers plenty of time to nurture relationships with influencers and gain visibility within communities — essential components of any successful thought leadership strategy.Continue Reading

By Anthony Gaenzle published July 8, 2014

Building 4 Key Relationships Every Content Marketing Strategy Needs

relationship-building-content-marketingWhere are you right now? I’m not referring to where you’re physically located, but rather what point you’re at in your life. Maybe you’re a successful executive at a Fortune 500 company. Or maybe you’re finishing up your undergraduate degree in a subject about which you are passionate. Whatever your answer to my question might be, it’s highly unlikely that you got there without developing a critical skill: relationship building.Continue Reading

By Ben Harper published June 12, 2014

A 3-Pronged Plan for Optimizing Your Online Content Distribution

businessmen with sign headsA few years ago, a fundamental shift occurred in the way marketers began to view online content. Initially, there was a bit of a “build it and they will come” mentality, where marketers felt that they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. However, in 2014 we’ve come to realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Continue Reading

By Paul Roetzer published June 10, 2014

8 Ways Public Relations Can Fuel Successful Content Marketing

fingers holding 2 light bulbs-one litAfter months of planning, research, writing, and design, your new B2B research report is set to launch.Continue Reading

By Chad Pollitt published May 27, 2014

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

soccer ball-distant net-green fieldContent marketing has seen a huge growth in adoption by brands over the last four years. So much so, in fact, that the Content Marketing Institute reports a 90 percent adoption rate by B2C brands and a 93 percent rate for B2B brands. The same studies report over 70 percent of these brands have increased the amount of content they create (owned media) over the last 12 months and are planning on spending more.

Unfortunately, the majority of brands still believe their content is not effective. The reports from CMI suggest that marketers are planning on propping up both their content quality and quantity to address this problem. However, some marketers are avoiding the quality/quantity conundrum altogether by deploying online content promotion and distribution solutions.Continue Reading

By Daniel Burstein published May 25, 2014

How Headlines Can Help Your Online Content Find its Audience: 3 Tips

newspaper image-big announcementHere’s a quick quiz: Which of the following two headlines do you think would be more effective at drawing readers’ attention?

  1. Red Sox Gear Up for Spring
  2. Oh Yeah: Time for the Sox

I’ll share the correct answer in just a bit (Don’t just cheat and scroll down. Commit to a headline choice first.), but first, let me set up the underlying challenge this quiz relates to in content marketing terms.Continue Reading