By Joe Pulizzi published February 13, 2016

This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

The guys discuss what you can buy for the price of a Super Bowl ad, Gary Vee’s new publishing venture, LinkedIn’s ditching of Bizo, and WSJ’s ditching of LinkedIn share button. Plus, they rant and rave, and share example of week. Continue reading

By Joe Pulizzi published October 31, 2015

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Joe and Robert discuss YouTube’s forcing content creators to be part of the paid subscriber YouTube Red. Plus, they talk about Adobe’s consumer behavior and content research and dissect digital’s future, then share rants and raves. Continue reading

By Joe Pulizzi published August 22, 2015

This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

In This Old Marketing, Joe and Robert talk Google, or should we say, Alphabet, and a critical issue for publishers – the demise of online display advertising. Plus, they discuss the hijacking of “content marketing” and share raves. Continue reading

By Chad Pollitt published May 27, 2014

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to help your owned media hit its goals by combining earned and paid promotion. Continue reading

By James Scherer published April 8, 2014

How to Use Facebook Ads for Content Marketing: The Ultimate Guide

Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads and increase brand awareness among the people you want to reach. Find out how to use Facebook ads for content marketing. Continue reading

By Nick Kinports published January 19, 2012

Using Paid Media to Achieve Remarkable B2B Conversion Rates

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations, and for B2B brands in general. Continue reading