By Arnie Kuenn published August 24, 2016

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Daniel Knowlton published August 1, 2016

5 Ways to Get Noticed by Influencers on Twitter

Interested in ways to get more exposure, influence, and credibility through Twitter? Build influence in your industry with these five tried-and-proven actionable Twitter strategies.

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By Joe Pulizzi published July 30, 2016

This Week in Content Marketing: How Brands Could Inherit the Web

The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising). Continue reading

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

By Daniel Sayer published July 24, 2016

Struggling With Social? Call in Your Influencers

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Learn how these five brands fostered successful influencer-based social media campaigns. Continue reading

By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo. Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

By Joe Pulizzi published June 25, 2016

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more. Continue reading

By Aaron Agius published June 22, 2016

The New Marketer’s Guide to Perfecting Your Content Promotion Process

Creating great content doesn’t mean it will be read. Attracting an audience to the content requires great content promotion. Here’s how to go big then small (and brief) to improve your promotion success. Continue reading