By Steven Van Belleghem published July 4, 2012

The Conversation Company: Teaching Content Marketers to Tap into the Unused Conversation Potential

Steven Van Belleghem, author of “The Conversation Company,” says his book is about tapping into unused conversation potential within companies. He advises content marketers to take advantage of client happiness and empowered employees. Continue reading

By Jim Lodico published June 13, 2012

6 Tips for Optimizing Your Content for the Latest Trends in Consumption

Content shifting and content curating programs are radically changing the way we consume content. Here are six tips to optimize for this coming change. Continue reading

By Michele Linn published May 21, 2012

A Simple and Indispensable Template for Content Marketing Distribution

Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs. Continue reading

By David Germano published May 15, 2012

How Marketers are Shifting to Owned Media to Drive Impact

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift. Continue reading

By Stephanie Tilton published March 15, 2012

Are Your Content Registration Forms an Entry Point or a Barrier?

Most prospects want to keep vendors at arm’s length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it’s appropriate to ask for contact details — and how much information to request. Here are the essentials. Continue reading

By Adria Saracino published February 20, 2012

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

By Andy McCartney published February 15, 2012

Diagnosis: Love The Funnel

Reorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way … Continue reading

By Amanda Maksymiw published January 20, 2012

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona. Continue reading

By Nick Kinports published January 19, 2012

Using Paid Media to Achieve Remarkable B2B Conversion Rates

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations, and for B2B brands in general. Continue reading

By Anna Ritchie published January 5, 2012

A Webinar Case Study in Using Social Media Channels for Content Distribution

Anna Ritchie shares her marketing team’s recent webinar promotion across four different marketing channels — LinkedIn, Twitter, Facebook, and blogs — specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms. Continue reading