No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading
This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners. Continue reading
This week, the guys debate the IAB’s latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading
Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels. Continue reading
The guys ring in PNR’s third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business. Continue reading
This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading
Do you have a successful influencer marketing program to elevate your content marketing strategy? Stand out from the noise by following the steps in CMI’s latest guide: Influencer Marketing: The Latest Strategies, Templates, and Tools.
Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading