By Joe Pulizzi published December 26, 2015

This Week in Content Marketing: Sure, Social Media Platforms Will Never Change

Joe and Robert talk The New York Times big move into native ads and a flood of content marketing predictions. They give a lengthy rant on Basecamp blog, plus the usual rants, raves and example of week (you would even say it glows).
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By Joe Pulizzi published December 19, 2015

This Week in Content Marketing: Content Marketing Strikes Back

In this Star Wars-themed episode, Joe and Robert talk Pineapple (Airbnb), ad blocking’s impact on business models, Ann Handley’s take on 2016 plus rants and raves on Publicis reorganization and the official Star Wars ice cream. Continue reading

By Joe Pulizzi published December 14, 2015

What Content Marketing Will Look Like in 2016: 40+ Predictions

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions. Continue reading

By Joe Pulizzi published December 5, 2015

This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?

Joe and Robert talk South Park’s episode on sponsored content and native advertising, Yahoo!’s experiment with blocking ad blockers, and the Google Plus makeover, plus rants and raves cover Seth Godin and Alibaba’s media acquisition. Continue reading

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves. Continue reading

By Joe Pulizzi published September 26, 2015

This Week in Content Marketing: The Coming Crisis in #NativeAdvertising

In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more. Continue reading

By Joe Pulizzi published September 12, 2015

This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising

In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves. Continue reading

By Joe Pulizzi published September 5, 2015

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
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By Joe Pulizzi published August 26, 2015

Native Advertising Is Not Content Marketing

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading

By Joe Pulizzi published August 22, 2015

This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

In This Old Marketing, Joe and Robert talk Google, or should we say, Alphabet, and a critical issue for publishers – the demise of online display advertising. Plus, they discuss the hijacking of “content marketing” and share raves. Continue reading