By Joe Pulizzi published May 14, 2016

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week. Continue reading

By Joe Pulizzi published May 7, 2016

This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business

The guys talk the end of the media business as we know it then share the keys to subscriber success. Plus, the duo talks about confusing terms and Marriott’s scaling content marketing, plus rants, raves, and example of week. Continue reading

By Joe Pulizzi published April 30, 2016

This Week in Content Marketing: The Future of Television Advertising Is Native

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading

By Joe Pulizzi published March 26, 2016

This Week in Content Marketing: FTC to Brands — It’s All on You

Joe and Robert talk honesty in content marketing, FTC’s crackdown on Lord & Taylor, Instagram’s loss of “insta” part, NPR’s podcast promotions, plus rants and raves, including L’Oreal’s unbranded new content site, and example of week. Continue reading

By Joe Pulizzi published March 5, 2016

This Week in Content Marketing: Native Advertising Hits Network Television

Joe and Robert talk about two critical changes by Google (ad displays and accelerated mobile pages), the new world where a publisher sells cars and TV networks sell native advertising, plus rants, raves, and example of week. Continue reading

By Joe Pulizzi published February 20, 2016

This Week in Content Marketing: Brands Create More Content with Less Engagement

Joe and Robert discuss Time’s acquisition of Myspace, Twitter’s opt-in feed change that likely will go “full Facebook”, and research on brands creating more content but having even less engagement, plus rants, raves, and an example. Continue reading

By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

Joe and Robert talk why publishing anywhere but Medium might be a good thing, PwC’s research on enterprise content marketing and the Guardian’s full monty with native advertising, plus rants and raves on evolution and exhaustion. Continue reading

By Tim Walters published January 19, 2016

Native Advertising: Fad or New Go-To Standard? [New Research]

While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading

By Joe Pulizzi published January 16, 2016

This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations’ quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week. Continue reading

By Joe Pulizzi published January 9, 2016

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house. Continue reading