By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

By Joe Pulizzi published January 7, 2017

This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example. Continue reading

By Joe Pulizzi published November 12, 2016

This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting

The guys ring in PNR’s third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business. Continue reading

By Joe Pulizzi published October 15, 2016

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

By Ural Cebeci published September 14, 2016

How Does Native Advertising Fit in a Content Marketing Strategy?

You need to be thinking beyond owned and earned channels in your content marketing programs. Enter native advertising. Where does it fit within the larger context of a content marketing strategy? It’s time to think about your answer. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Joe Pulizzi published July 30, 2016

This Week in Content Marketing: How Brands Could Inherit the Web

The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising). Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

By Joe Pulizzi published June 18, 2016

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more. Continue reading

By Joe Pulizzi published May 14, 2016

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week. Continue reading