By Steven Van Belleghem published July 4, 2012

The Conversation Company: Teaching Content Marketers to Tap into the Unused Conversation Potential

Steven Van Belleghem, author of “The Conversation Company,” says his book is about tapping into unused conversation potential within companies. He advises content marketers to take advantage of client happiness and empowered employees. Continue reading

By Thomas Clifford published September 23, 2011

3 Steps to Making Your Content More Credible (Prior to Publication)

Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and CMI community ranked testimonials as one of the top 10 tactics. Testimonials can definitely give your content that extra boost — and credibility —your audience is looking … Continue reading