By Heidi Cohen published March 30, 2011

7 Reasons to Add QR Codes to Content Marketing

QR codes (or Quick Response codes) condense information into two dimensional op-art squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat … Continue reading

By Brody Dorland published March 3, 2011

12 Things to Do After You’ve Written a New Blog Post

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By Doug Kessler published July 29, 2010

Library Marketing: The Next Big Challenge For Content Marketing

As content marketing takes off in the B2B world, more and more brands will be building significant content libraries. That’s fantastic but it does create new challenges for the content marketer. In the early days of content marketing, we were … Continue reading

By John Nawn published July 15, 2010

How to Distribute Content that Engages After Face-to-Face Meetings

In the first two posts in my series on content strategies for conferences, meetings and events, I  discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading

By Joe Pulizzi published May 31, 2007

Content Distribution Only Business Left in Publishing?

Scott Carp suggests that the only true business model on the web is distribution. Custom publishing can no longer afford to be (or be perceived as) second-rate content. The time for marketers (and responsibility) is now! Continue reading