Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation.
In today’s digital, always-connected marketplace, a new engagement technique is gaining traction. It’s a strategy that combines branded content within interactive opt-in tools like social media, games and events — all designed to foster two-way relationships with consumers. Find out why your branded content should put gaming into play.
Have we devolved into a society of such die-hard visual learners that we can’t be bothered with text formats at all? An overload of infographics is swallowing many content marketing efforts whole. Find out how to make these visuals enhance your message — not muddle it.
With all the stiff competition for consumer attention on the web, it takes more than creative wording to really stand out. An infographic is a compelling way to use visual content to tell a rich story at a glance. Get 12 insights for content success with infographics.
Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques.
A new study out of Italy looks at what types of visual content have the most viral potential on Google+. Comparing visual attributes, the study points to potential avenues for optimization of content that gets shared on social networks. Check out these 4 tips for making images go viral – or at least benefit your business.
We asked the experts — speakers at this week’s Content Marketing World event — to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it’s done when it comes to creating engaging visual content.
Like infographics, comics and comic-like visual content have a lot of viral potential. Find out whether your web content strategy might benefit from the use of comics. Use these tips to avoid the most common pitfalls and make use of the format as effectively as possible.
Without a strong composer, a piece of content can strike dissonant chords with your audience. Find out how project management can help content creators compose more harmonious marketing pieces.