By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

radio-earphones-microphoneIn 1999, the world-renowned marketing professor Philip Kotler published Kotler on Marketing. In it he discussed the latter 1990s — the time span that would fuel most of the thinking for the book — as a time of tumultuous change. But he knew that this was merely the beginning.

Professor Kotler concluded the book with a section called “Transformational Marketing,” in which he discussed how the field would change with the “new age of electronic marketing.” In the coming decade, Kotler wrote, “marketing will be re-engineered from A to Z. Marketing will need to rethink fundamentally the processes by which they identify, communicate, and deliver customer value.”

There’s only one problem: Fifteen years have passed, and this vital transformation hasn’t happened yet.Continue Reading

By Joe Pulizzi published February 18, 2014

Why Getting Recognition for Your Content Marketing Is so Critical

image-cmaI’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug.

Since I’ve been involved in the Content Marketing Awards, now the oldest and largest industry awards program, I’ve had to rethink my stance.

Let me explain. Continue Reading

By Joe Pulizzi published August 17, 2013

Content Marketing for a Cause: Doing Good and Doing Well

golf for autismFor once, I’m not here to talk about content publishing. Instead, I’d like to talk about the sheer kindness of others.

On Monday, August 12, CMI Golf for Autism held its seventh annual event in Elyria, Ohio — the same exact location where the Easter Seals (then called the National Society for Crippled Children) was founded in 1919. The proceeds from this charity event are earmarked specifically for families of children with autism who cannot afford the speech therapy services they need. To date, through the kindness and generosity of our supporters and participants over the past seven years, total donations from Golf for Autism to Easter Seals of Northern Ohio have surpassed the $100,000 mark.Continue Reading

By Michele Linn published April 2, 2013

42 Hot Tips for Compelling Content Marketing

compelling-content-marketing-6th-anniversarySix years ago, in April 2007, Joe Pulizzi started the Junta42 blog with a post he wrote, entitled, Why Content Marketing? Over the course of these six years, the industry has changed dramatically, and Junta42 transformed into the Content Marketing Institute. To date, we have published over 1,600 posts on our site, covering everything from trends to how-to basics (Joe, himself, has written more than 715 of those posts).  Now that’s compelling content marketing!Continue Reading

By Andrew Davis published March 19, 2013

11 Content Marketing Questions Answered About Brandscaping

brandscaping-new content marketingI had a wonderful time presenting to the attendees of CMI’s recent webinar, Brandscaping and the New Content Marketers. (For those of you who attended, I’m sorry about my cellular connection… I know it made it difficult in those first five minutes.)

The webinar generated 55 questions from our intrigued, interested, and extremely intelligent audience. We only got to four or five of those questions in the time allotted, so I offered to answer some of the questions that we were not addressed.Continue Reading

By Joe Pulizzi published March 9, 2013

Announcing the Content Marketing Awards: Enter, and Join the Conversation

In what seems like a moment, content marketing has gone from hot buzzword to a needed universal strategy for enterprise marketers.

While this revolution has been great for the companies capitalizing on the concept, it’s a mixed blessing for marketers themselves.Continue Reading

By Michele Linn published December 23, 2012

64 Content Marketing Essentials You Need to Know Before 2013

Essential content marketing - cover2012 was quite the year for content marketing. As the discipline and marketers mature and social platforms explode, there is no shortage of things we have learned — and there’s always so much more that we can learn. At the Content Marketing Institute, we are so lucky to have the brightest contributors talking about everything from content marketing strategy to distribution.

In case you didn’t catch them all, or you want a refresher on some of the ones that are most valuable to you, here are more than 60 essentials we learned:Continue Reading

By Joe Pulizzi published September 9, 2012

CMI Announces Content Marketing Orange Award Winners at Content Marketing World

Orange Award

This past Thursday evening, I had the pleasure of hosting the Orange Awards at the closing reception for Content Marketing World. The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation.Continue Reading

By Joe Pulizzi published August 23, 2012

2012 Junta42 Golf for Autism Doesn’t Disappoint

Every year, I’m amazed by the kindness of people.

This year, for our sixth annual Junta42 Golf for Autism, the kindness and generosity was out in full force.

This year’s charity golf event was held on August 13th at Acacia Country Club in Lyndhurst, Ohio (about 20 minutes east of Cleveland).  Here’s a quick recap of the festivities.

  • 128 golfers (a sell out)
  • Over 90 corporate and individual contributors
  • Over $16,000 in proceeds to Easter Seals, earmarked for speech therapy services for children with autism
  • Over $80,000 raised for Easter Seals since 2007Continue Reading
By Joe Pulizzi published July 2, 2012

I Need Your Help – 2012 Golf for Autism Just Weeks Away

Two of my closest colleagues advised me last week that I was not properly promoting our charity event, the 2012 Junta42 Golf for Autism, held this year August 13, 2012 at Acacia Country Club in Lyndhurst, Ohio.  I’d like to fix that issue here.

NOTE: I very rarely use this platform to promote anything, let alone a “non” content marketing issue…but this cause is very important to a number of people.  Please take five minutes and read below.  If you can help in some way, that would be amazing!

We are entering our sixth year of the Junta42 Golf for Autism.  Over the past five years we’ve been able to raise approximately $75,000 for our partners, Easter Seals Northern Ohio, specifically earmarked for speech therapy services for children with autism.Continue Reading