This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn’t publish on “rented land” and offer some critical reviews of Facebook’s algorithm changes, before exploring Patagonia’s content initiative aimed at reducing the adverse impact of its social and environmental footprint.
The Content Marketing Awards program – which opens its call for 2014 entries today – highlights the best in the still-burgeoning business of content marketing. It’s a program that helps separate the strategic marketers from the “me-too” content makers. Find out more about why getting recognition for your content marketing is so critical.
On Aug. 12, CMI Golf for Autism held its seventh annual event in Elyria, Ohio. Every year, this event highlights the sheer kindness of others. Find out more about content marketing for a cause, or doing good and doing well.
Showcasing the best that the content marketing industry can offer helps us all get to where we need to go in the business. So get your entry in for the Content Marketing Awards by May 17.
The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year’s winners.
The 2012 Junta42 Golf for Autism was another amazing success – with proceeds going to speech therapy services for children with autism.
This year, our goal is to raise $25,000 to help children with autism get the speech therapy they need. We need your help to make that happen for the 2012 Junta42 Golf for Autism.
If you are comfortable with your content marketing goals, there’s a problem. You need to set uncomfortable goals to win with content marketing. Here’s how.
Capturing Community, a new book by Michael Silverman covers everything from how to build an online community to how to manage and measure its progress. Free chapter inside.
April 15th is the 65th anniversary of Jackie Robinson breaking the color barrier. In this post, Joe Pulizzi details five key takeaways from Jackie’s baseball and post-baseball life that pertains to content marketing.