LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space.
Salesforce.com Acquires ExactTarget: How It Could Impact Content Marketing
What does the largest acquisition in Salesforce.com’s history mean for content marketing? Read on for CMI’s take on the merger’s potential to align content, engagement, and marketing through software.
Video Content: 6 Easy Ways to Use Vine for Marketing
Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine.
Announcing the Content Marketing Awards: Enter, and Join the Conversation
Showcasing the best that the content marketing industry can offer helps us all get to where we need to go in the business. So get your entry in for the Content Marketing Awards by May 17.
Content Marketing World Sydney 2013: Killer Tweets from Day 2
Before the Content Marketing Team says g’day to Sydney until 2014, here are our favorite tweets from today’s sessions.
5 Lessons on Compelling Content from Australian Football
The recent launch of AFL Media provides some great lessons on how compelling content can attract and retain loyal fans. Here are five content marketing tips that can be applied to your business.
7 Ways to Dominate Your Media Competitor Through Content Marketing
You can be the leading “media company” in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.
Content Marketing: The Fallacy that More Content is Better
In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better — even epic — content that changes behaviors and makes an impact on your customers’ lives. Ask yourself these questions about your own content efforts.
What Your Content Marketing Can Learn from the Beastie Boys
The Beastie Boys were a brand unto themselves, with a huge fan base and some of the greatest MTV videos ever made. We can see now that they also were masters of repurposing content. Find out what your content marketing can learn from the Beastie Boys.
CMI Announces Content Marketing Orange Award Winners at Content Marketing World
The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year’s winners.
