By Joe Pulizzi published September 9, 2016

See What Content Marketing Success Truly Looks Like

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

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By Joe Pulizzi published June 1, 2016

Content Marketing Institute Acquired by UBM

Joe Pulizzi announces exciting news for the future of the Content Marketing Institute and what it all means for the content marketing community. Continue reading

By Joe Pulizzi published February 14, 2016

Why Content Marketing Awards Are More Than Just a Hug for Your Brand

I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug. I’ve rethought my stance. It’s more important this year than ever. Continue reading

By Kristi Hines published September 14, 2015

How to Find the Best Pieces of Content in Your Industry

Are you ready to research the most successful content on specific topics? Discover what content is working in your industry. Learn the difference between buzz and impact metrics, and how to start your content research today. Continue reading

By Joe Pulizzi published September 11, 2015

Content Marketing Projects That Are Taking the World by Storm

One sure sign that your content marketing is on track is that your peers recognize it as worthy of their attention. Take a look at a few of this year’s Content Marketing Award winners and finalists for some secrets of their success. Continue reading

By Robert Rose published June 18, 2015

The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading

By Jason Miller published April 16, 2015

What’s Next in Your Content Marketing Career Evolution?

Content marketers go through four distinct career phases. Are you a Young Gun, Emerging Artist, Collaborator, or Crackerjack? Discover your phase and learn how to get to the next level with these tips. Continue reading

By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business — it’s just a matter of “how,” not “if.” Get insights on tackling the dynamic changes in the industry — a summary from CMI’s recent Enterprise Forum — in the new report “The State of Enterprise Content Marketing: 2014.” Continue reading

By Joe Pulizzi published February 18, 2014

Why Getting Recognition for Your Content Marketing Is so Critical

The Content Marketing Awards program – which opens its call for 2014 entries today – highlights the best in the still-burgeoning business of content marketing. It’s a program that helps separate the strategic marketers from the “me-too” content makers. Find out more about why getting recognition for your content marketing is so critical. Continue reading

By Joe Pulizzi published August 17, 2013

Content Marketing for a Cause: Doing Good and Doing Well

On Aug. 12, CMI Golf for Autism held its seventh annual event in Elyria, Ohio. Every year, this event highlights the sheer kindness of others. Find out more about content marketing for a cause, or doing good and doing well. Continue reading