By Jodi Harris published December 29, 2016

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading

By Michele Linn published December 28, 2016

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

By Jodi Harris published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading

By Lisa Dougherty published December 26, 2016

CMI Reveals the 12 Most Popular Posts of 2016

How many of the almost 366 blog posts from CMI did you read this year? You probably didn’t get to them all. Here are the 12 most popular posts from 2016. We estimated the time to read so you can choose according to the time you have. Continue reading

By Clare McDermott published December 25, 2016

Must-Know Topics, Companies, and People for 2016 [CCO Recap]

Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled. Continue reading

By Amanda Subler published December 23, 2016

5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)

To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading

By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
Continue reading

By Michele Linn published January 1, 2016

Become a More Effective Marketer in 2016: 5 Questions to Answer

Our research findings about effectiveness are essential to understanding the industry. After all, content marketing is only valuable when it works. Look at the results and get ideas on how to make your content marketing more successful. Continue reading

By Jodi Harris published December 31, 2015

Content Curation Resolutions: 8 Tools to Try in 2016

Resolving to add some new skills, capabilities, and ideas to your content marketing arsenal in 2016? Check out these tools that can help you enhance your content offerings without adding to (and maybe even reducing) your stress level. Continue reading

By Marcia Riefer Johnston published December 30, 2015

Content Strategy Musings for Forward-Thinking Marketers 

Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites. Continue reading