By Roanne Neuwirth published September 7, 2016

How to Grab C-Suite Attention With Relevant Content

To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading

By Cathy McPhillips published September 1, 2016

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading

By Jonathan Crossfield published August 31, 2016

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Following a tragedy, particularly a celebrity death, branded social media disasters are as predictable as they are insensitive. Here’s how to grab a Chevy win (red Corvette), not a Cheerios loss (cereal dotting “i” in Prince). Continue reading

By Amanda Vasil published August 26, 2016

3 Things I Learned About Content Marketing From Robots and Drones

What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

By Dawn Papandrea published August 10, 2016

Hire for 4 Uncommon Content Marketing Roles

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading

By Jeremy Cook published August 2, 2016

Sample These 45+ Content Tools to Create, Curate, and Measure

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading

By Jonathan Crossfield published July 20, 2016

A Day in the Life of a Social Media Marketer (2026 edition)

Here’s the tale of a social media marketer in 2026 — a time when social media has broken free of having a separate strategy, process, and staffing to become part of the bigger workflow alongside telephones, emails, and holoscreens. Continue reading

By Ann Rockley published July 14, 2016

Why Automation Is the Future of Content Creation

A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading

By Clare McDermott published July 10, 2016

How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse

Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading