Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance. Continue reading
Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading
Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project. Continue reading
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading
Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading