Welcome to the world of social media filter bubbles – where what you see is very definitely NOT what you get. Ask yourself these three questions to see how far you and your brand operate in the social media bubble. Continue reading
Effective data visualization is much more than creating a flashy graphic. Harvard Business Review’s senior editor shares how to transform the power of complex ideas into understandable and shareable visuals. Continue reading
Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance. Continue reading
Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading
Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project. Continue reading
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.