By Clare McDermott published September 15, 2016

What Is Content Intelligence?

Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading

By Erin Rodat-Savla published September 11, 2016

September 11 Museum Connects Stories to World Stage

The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.

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By Roanne Neuwirth published September 7, 2016

How to Grab C-Suite Attention With Relevant Content

To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading

By Cathy McPhillips published September 1, 2016

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading

By Jonathan Crossfield published August 31, 2016

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Following a tragedy, particularly a celebrity death, branded social media disasters are as predictable as they are insensitive. Here’s how to grab a Chevy win (red Corvette), not a Cheerios loss (cereal dotting “i” in Prince). Continue reading

By Amanda Vasil published August 26, 2016

3 Things I Learned About Content Marketing From Robots and Drones

What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

By Dawn Papandrea published August 10, 2016

Hire for 4 Uncommon Content Marketing Roles

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading

By Jeremy Cook published August 2, 2016

Sample These 45+ Content Tools to Create, Curate, and Measure

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading

By Jonathan Crossfield published July 20, 2016

A Day in the Life of a Social Media Marketer (2026 edition)

Here’s the tale of a social media marketer in 2026 — a time when social media has broken free of having a separate strategy, process, and staffing to become part of the bigger workflow alongside telephones, emails, and holoscreens. Continue reading