By Jeremy Victor published July 10, 2011

Fab 15: Content Marketing Projects To Inspire

Winning the battle for attention takes innovation—whether through an unexpected presentation, a new tech application or a provocative message. These 15 projects demonstrate that creativity and daring are possible within a wide range of budgets, industries and formats (in no … Continue reading

By Ardath Albee published July 10, 2011

Three Treatments For Dissociative Content Disorder

In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it. Define Your Company Persona Create an umbrella persona for your company or brand. Just … Continue reading

By Ardath Albee published July 10, 2011

DIAGNOSIS: A Serious But Curable Disease: Content Dis-Associative Disorder

Does this story sound familiar? Your marketing team creates a lead generation campaign that includes an interactive game that tests their prospects’ aptitude for brilliance.  It’s fun, snazzy and colorful. Next, is a brand awareness program focused on the 30 … Continue reading

By Bob Johnson published July 10, 2011

Content Ops – Let Your Assets Do the Talking

A column about dynamic design and content optimization.  Hang on tight. We’re going to reframe many of your digital content beliefs and approaches through this column based on 15 years of studying how buyers choose and buy using the web. … Continue reading

By Clare McDermott published June 17, 2011

Thinking Outside of the Bento Box to Improve Content Design

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content … Continue reading

By Clare McDermott published March 29, 2011

Quora for Content Marketing: Is it Worth Your Time?

In the second issue of Chief Content Officer magazine, to be released next week, we share our befuddlement about Quora. The premise of the super-hot social site seems sound: posit a question and get crowd-sourced answers back, prioritized by their popularity. But … Continue reading

By Sarah Mitchell published March 2, 2011

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned … Continue reading

By Clare McDermott published January 18, 2011

Chief Content Officer Magazine Launches in Print and Digital

NOTE: Chief Content Officer magazine is completely free while we are in beta.  Get your free subscription today! (and it will continue to be free after that) When Joe Pulizzi asked me to join him to launch Chief Content Officer … Continue reading

By Clare McDermott published January 3, 2011

Hot iPad Apps for Content Marketers

I’m not a cultish Apple fan, but the iPad has me swooning. For online content fanatics, it’s the ultimate consumption gadget… sort of like a Big Gulp for technophiles. For those of you lucky enough to have an iPad under … Continue reading