By Sarah Mitchell published May 9, 2012

Managing Large Teams of Writers Under Short Deadlines

Author Sarah Mitchell shares lessons from her big fat content marketing project, including her do-it-or-die essentials for a large-scale content marketing kick-off. Continue reading

By Clare McDermott published May 8, 2012

The Future of Search: An Interview with Google’s Sam Sebastian

Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search. Continue reading

By Roanne Neuwirth published May 8, 2012

How to Reach the C-Suite with Content

Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content. Here’s how. Continue reading

By Clark Kokich published May 7, 2012

How to Avoid “Shiny New Technology” Syndrome in Content Marketing [Case Study]

Clark Kokich, chairman of Razorfish, says companies chasing shiny new technology and novel tactics are barely nudging the needle. Continue reading

By Clare McDermott published March 30, 2012

CM 2015: An Interview With Bill Flitter, CEO & Founder, Dlvr.it

In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what’s ahead for the field. Here we present our full-length interview with Bill Flitter. Continue reading

By Clare McDermott published March 2, 2012

CM 2015: An Interview With Michael Stelzner, CEO & Founder, Social Media Examiner

In the Feb 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what’s ahead for the field. Here we present our full-length interview with Michael Stelzner. Continue reading

By Clare McDermott published February 24, 2012

How to Scale Content Marketing within the Organization

The February issue of Chief Content Officer magazine focuses on interviews with top content marketing experts, including entrepreneurs, strategists, authors and enterprise marketers. Get a peek at the interviews and information coming your way. Continue reading

By Clare McDermott published February 20, 2012

Expert Predictions for Content Marketing 2015

Content marketing experts weigh in on what’s ahead. Consider this fair warning. Read answers to questions like “where are we headed?” and “what technologies will change the field?” Continue reading

By Todd Wheatland published February 15, 2012

How LinkedIn Peers into Your Digital Soul

Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. Todd Wheatland thinks LinkedIn will give employers a way to find out if you really are as good as you say you are. How? Continue reading

By Andy McCartney published February 15, 2012

Diagnosis: Love The Funnel

Reorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way … Continue reading