By Jonathan Crossfield published November 2, 2012

Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following … Continue reading

By Roanne Neuwirth published October 23, 2012

5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events. Continue reading

By Ahava Leibtag published October 22, 2012

How Hospitals Are Hustling as Health Content Creators

Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators. Continue reading

By Clare McDermott published September 18, 2012

What Content Marketers Need to Know About Interactive eBooks

If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here’s what content marketers need to know about interactive eBooks. Continue reading

By Clare McDermott published September 11, 2012

IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

Intel’s new digital magazine offers a peek at the outer edge of design, technology, social and big data. CCO magazine interviewed Bryan Rhoads, editor in chief, to find out why IQ matters. Continue reading

By Jonathan Crossfield published September 2, 2012

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

If your business has a “hippo culture,” where decisions always seem to defer to the most senior person in the room, just how do you get approval for your content marketing strategy? Author Jonathan Crossfield shares the lessons he has learned along the way about how to get that approval from the C-suite. Continue reading

By Clare McDermott published August 3, 2012

Infographics Are a Full Meal; Consumer Audiences Need Snackable Content

Although big, meaty infographics are all the rage right now, there is a definite place for smaller data graphics. Consumer audiences need snackable content. Check out these notable examples. Continue reading

By Roanne Neuwirth published August 1, 2012

How to Conduct Research to Engage Executives

Many marketers are daunted by the prospect of conducting research designed to engage executives. But taking the step to talk to your customers and find out what is on their minds is always valuable. Here are some suggestions on how to approach the task. Continue reading

By Bernie Thiel published July 26, 2012

Why Content Quality Matters: The 7 Hallmarks of Compelling Content

Most B2B companies struggle to create consistently great content that connects with target buyers. They can learn a lot from leading professional service firms, which have been honing the art of thought leadership for decades. Continue reading

By Clare McDermott published May 17, 2012

5 Tools to Help PR Professionals with Content Marketing

Chief Content Officer Magazine ask a few contributors what are your top PR tools. Here are their answers. Continue reading