Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading
Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading
Live events rank as the most effective content marketing tactic by B2B marketers. Music festival. Cooking school. Hot-dog-eating contest. Learn how each experience invites the customer to engage with the brand in the real world. Continue reading
One of the best teachers on search engine optimization, email marketing, and social media shares why great content creators don’t always come out ahead, and the dangers of putting your content distribution strategies on autopilot. Continue reading
Western Union banks on its customers’ passions to inspire remarkable content – from home cooking to Jimmy Kimmel and even an original Marvel comic book. Learn how Western Union innovates with content in a conservative industry. Continue reading
Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success. Continue reading
I’m going to be honest. I loathe the term “branded content.” It gives content marketing a bad name. It’s a word created by the world of paid media by advertisers, agencies, and media planners. I’ve found a better term. Continue reading
Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.