Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.
Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it’s critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak to the C-suite.
How does the third largest company in the world connect with customers? In a recent interview, GE’s Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the “maker” in all of us. Find out how GE makes big brand content feel up close and personal.
Marketers want to generate word of mouth, but sometimes forget it inherently means giving up control. These days, brand advocates are just as big a part of the content marketing team as content marketers themselves. Find out why trying to control brand content just drives ad men mad.
A data-driven marketing mindset has pushed many marketers into scrambling to find patterns of success that may or may not be there. Find out how you can take data-driven content creation to the next level to deepen engagement with customers.
Content strategy grows more complex as enterprises demand more sophisticated ways of building, managing, and delivering the right personalized content to each and every customer. Find out if your organization’s content plan is equipped for content engineering.
Find out how to use brand storytelling to make your customers go bananas. Part entrepreneur, part philosopher, part brand egalitarian, Chris Lindland talks about what Betabrand can teach content marketers about letting customers contribute to your brand identity.
Each year, CMI honors the individual content marketers who inspire us all to achieve more. Find out more about 7 inspiring industry leaders named for 2013. Also, join us at Content Marketing World in September, when one of these notable content experts will be named Content Marketer of the Year.
Is your thought leadership strategy using research wisely? It’s not about proving your intelligence to customers, but rather about moving beyond “showing off” and actually providing something of value. George Stenitzer, CMO of Tellabs, explains how his company uses original research to be… original. And successful.