By Clare McDermott published May 23, 2016

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
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By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Kirk Cheyfitz published May 6, 2016

The Audience Takes Charge

Ad blockers exist because too many brands want to deliver too many messages that don’t matter to a single person. As everyone with any sense is saying, the time is past due to put the audience first. That may sound easy; it isn’t. Continue reading

By Melissa Eggleston published April 14, 2016

Go Beyond Analytics to Give Customers the Content They Crave

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading

By Natalya Minkovsky published April 7, 2016

Getting Started With Structured Content

Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading

By Clare McDermott published April 3, 2016

How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions

Farmers must analyze reams of data to keep operations profitable. PotashCorp saw an opportunity to provide utility-based content – four web-based calculators – to not only inform farmers, but also influence critical decision-making. Continue reading

By Natalya Minkovsky published March 24, 2016

Brand Guidelines to the Rescue for Clear, Consistent Stories [Example]

Branding is much more than a swoosh, swirl, or other visual fingerprint. Discover how Cleveland Clinic elevated its branding to new heights with a robust guide to support the complex requirements of a content-powered brand. Continue reading

By Sam Slaughter published March 18, 2016

Content is Bigger Than Marketing

Now that marketing organizations are mastering the discipline of content marketing, it’s time to introduce content’s value to other parts of the organization … and simultaneously grow our influence. Continue reading

By Kathryn Aragon published March 14, 2016

9 Website Optimization Mistakes Even Smart Agencies Make

Beware. You could be paying good money for website optimization services from an agency that just learned last month how to run a test. The truth is that conversion rate optimization (CRO) is hard. Here are nine mistakes to avoid. Continue reading