By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business. Find out how to spot true social media talent among the “experts.” Continue reading

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance. Continue reading

By Don DeLoach published March 21, 2014

An Investigative Approach to Social Media Content Analytics

Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those secrets for your organization. Continue reading

By Clare McDermott published March 7, 2014

The Artist’s Perspective: Collaborating on Content Creation

Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation. Continue reading

By Jonathan Crossfield published February 28, 2014

#Hashtagology 101: How to Use Hashtags in Your Social Media Content

The humble hashtag started as an informal work-around among early Twitter users. But since the platform made hashtags clickable in 2009, the little symbol has evolved into far more than a labeling system. Find out how to use hashtags in your social media content. Continue reading

By Robert Rose published February 23, 2014

The Entrepreneur’s Blueprint for Content Creators

Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people’s lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur’s blueprint for content creators. Continue reading

By Arnie Kuenn published February 14, 2014

Prove Your Commitment to Achieving Content Marketing ROI

The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It’s time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure. Continue reading

By Sarah Mitchell published February 7, 2014

How to Prepare Your Content Marketing for a Global Audience

There’s tremendous opportunity for brands to reach consumers who used to be unreachable because of differences in geography and language, but there’s more to it than just having your content translated. Find out how to prepare your content marketing to reach a global audience. Continue reading

By Eric Wittlake published January 24, 2014

Why Your Content Marketing Plan Can’t Focus on Both Lead and Demand Generation

Lead generation and demand generation are two important, but separate, strategies. Demand generation is focused on shaping audience members’ perspective, while lead generation is focused on capturing their information. Find out how your content marketing plan can drive both goals effectively over time. Continue reading

By Carla Johnson published January 13, 2014

How Brand Storytelling Helps Enterprises Go “The Extra Mile”

Emerson’s chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence. Continue reading