We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.
In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
Looking for a surefire source for content that grabs your executive audience? Look no further than your own clients. Done well, content co-creation can help create a powerful voice, build a market, and deepen client relationships.
Ditch the pretense that you have time to catch up on reading and pen your 2016 goals. Start with this quick roundup of 12 favorite CCO articles. Pick six, read in full, and you’ll have some great ideas for that 2016 planning. Continue reading
Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading
Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading