By Doug Kessler published April 25, 2017

The Content Assembly Line is Broken

Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading

By Paul Roetzer published April 13, 2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

By Andrea Fryrear published March 9, 2017

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading

By Clare McDermott published March 7, 2017

7 Apps and Tools Obsessed by Content Marketers

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading

By Clare McDermott published March 5, 2017

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

By Melissa Eggleston published March 2, 2017

Identity Matters: How Content Strategists Build Trust and Loyalty

Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

By Michele Linn published February 27, 2017

How to Give Meaning to Your Content

Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading

By Lisa Murton Beets published February 24, 2017

5 Research Insights to Drive Your Content Marketing

Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading

By Jonathan Crossfield published February 5, 2017

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading

By Clare McDermott published January 26, 2017

How Virtual Reality Could Change Content Marketing

As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading