To succeed, marketers must step out of the shampoo-rinse-repeat cycle of chasing campaigns, and create value separate and distinct from the brand. As such, content marketers may be poised to become the change agents of this decade. Continue reading
When you need a new table, you don’t head to the hardware store to buy the lumber. You know the experts do it better. So why isn’t your brand seriously considering a ready-made option for your content marketing foundation? Continue reading
Good visual merchandisers have a big impact on sales when they think traffic flow, color, signage, packaging and more. Use their tips and our favorites to transform your content’s presentation and you could see double-digit effects. Continue reading
Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand. Learn how it started with three quirky videos that launched the company into social media stardom. Continue reading
How do you make the right content marketing technology choice for your company? Check out G2 Crowd, where reviewers are authenticated and you don’t have to be a member to view the majority of information on the site. Read more about how this small company is disrupting the big market research firms, and what it means for your software product search. Continue reading
In the transition away from bullhorn marketing, brands still struggle to find their story and voice. Despite knowing better, marketers slap brand messages across social-media platforms instead of creating real conversation and meaningful brand narratives. Consider a few tips on how to “speak human.” Continue reading
Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent? Continue reading
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.