By Andrew Davis published August 31, 2014

4 Branded Content Lessons From a Content Cancellation

In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading

By Pawan Deshpande published August 24, 2014

The Content Marketing Pyramid: Create More With Less

These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stretched too thin. But it doesn’t have to be that way. Find out how implementing the Content Marketing Pyramid can help you create more with less. Continue reading

By Jonathan Crossfield published August 10, 2014

The Future of Social Media Content Strategy is Really Déjà Vu

To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strategy is really the same as it ever was: Look closely at the relevance and quality of your social content and focus on creating the best possible experience for your potential customers. Continue reading

By Eric Wittlake published August 3, 2014

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog in many organizations these days. If you keep caving to the measurement dictocrats, by the time you’re finished there won’t be anything left of the plan you could have created — or the difference it could have made. Find out how measurement can kill your content marketing strategy. Continue reading

By Erin Rodat-Savla published July 13, 2014

4 Ways Wearable Tech Could Change Your Marketing Strategy

With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still seems like a distant sci-fi promise. Marketers would do well to at least start kicking around ideas now. Find out 4 ways wearable tech could change your marketing strategy. Continue reading

By Scott Brinker published July 6, 2014

Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving rapidly — growing in both scale and sophistication. Your organization is also facing ever-greater competition. What’s the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist. Continue reading

By Joe Bachana published June 29, 2014

How the Right Tech Can Improve Your Content Marketing Workflow

Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading

By Lee Odden published June 22, 2014

Why Your Online Content Needs Both Social and Search Optimization

While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to “be the best answer” wherever customers are looking. Find out more about how to integrate search and social for more effective online content. Continue reading

By Jonathan Crossfield published June 15, 2014

How Automating Your Social Media Content Can Hurt Your Brand

I have a rule. Actually, I have many rules, but the rule that’s relevant to this column is about Twitter, and although it may seem arbitrary, it’s about maintaining certain standards for social media content. Think we can’t tell when your tweets or updates are automated? Oh yes we can. Knock it off and learn how to avoid automation mistakes in your social media. Continue reading

By Neil Ayres published May 28, 2014

How to Serve Up Value With Mobile Content Marketing

UK-based Brand Perfect — an online community for brands, designers and developers — offers up its favorite apps for mobile content marketing from B2C brands. Mobile content marketing can be a balancing act. Find out how to serve up valuable mobile content without pushing your audience too far. Continue reading