By Stephen Dupont published January 20, 2017

Need Engaging, Authentic Content? Unleash the Power of Conversations

Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program.  But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.

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By Kathy Baughman published January 5, 2017

5 Things to Consider Before Investing in Content Technology

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

By Michele Linn published January 1, 2017

Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read

Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six. Continue reading

By Clare McDermott published December 25, 2016

Must-Know Topics, Companies, and People for 2016 [CCO Recap]

Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled. Continue reading

By Cameron Conaway published December 21, 2016

5 Lessons Content Marketing Can Learn from Journalism

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today. Continue reading

By Jonathan Crossfield published December 14, 2016

Social Media: Is Your Content All Rhetoric?

It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter. Continue reading

By Arnie Kuenn published December 9, 2016

How to Create Content People Actually Search For

Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read. Continue reading

By Cathy McPhillips published December 6, 2016

Practical Tips to Calm the Most Extreme Public-Speaking Jitters

Stage fright leads marketers to miss huge opportunities to differentiate themselves. Read on for practical tips plus a dose of confidence to quell the most extreme public-speaking jitters, from the executive producer of TedxCambridge. Continue reading

By Kelley Whetsell published November 27, 2016

From Good to Great: Tips to Take Your Next Live Event Up a Notch

Content Marketing World’s organizer discusses what it takes to elevate live events from middling to masterful so they have a bigger impact on your long-term success. Hint: It starts with content. Continue reading

By Clare McDermott published November 22, 2016

How to Differentiate Content in a Crowded Field [Example from Adidas]

Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading