Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation.
Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people’s lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur’s blueprint for content creators.
The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It’s time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure.
There’s tremendous opportunity for brands to reach consumers who used to be unreachable because of differences in geography and language, but there’s more to it than just having your content translated. Find out how to prepare your content marketing to reach a global audience.
Lead generation and demand generation are two important, but separate, strategies. Demand generation is focused on shaping audience members’ perspective, while lead generation is focused on capturing their information. Find out how your content marketing plan can drive both goals effectively over time.
Emerson’s chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence.
We’ve all heard the theory: It’s easy to hire good content writers because traditional media outlets are letting so many of them go these days. Unfortunately, this isn’t always the case. Find out how to hire effective content marketing writers and editors.
To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and measurement. Get the essentials on what content marketing needs to rule in the post-advertising age.