By Brad Messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading

By Natalya Minkovsky published November 19, 2015

Live Experiences Reinvent the Way Customers Interact With Brands

Live events rank as the most effective content marketing tactic by B2B marketers. Music festival. Cooking school. Hot-dog-eating contest. Learn how each experience invites the customer to engage with the brand in the real world. Continue reading

By Jonathan Crossfield published November 15, 2015

When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony

A social media attack can be quite a surreal experience, leaving you as bewildered and frustrated as a character in a Monty Python sketch. The trick to finding the right punchline is to know which Python sketch you are in. Continue reading

By Clare McDermott published November 13, 2015

Danger Ahead: When Content Distribution Is On Auto-Pilot

One of the best teachers on search engine optimization, email marketing, and social media shares why great content creators don’t always come out ahead, and the dangers of putting your content distribution strategies on autopilot. Continue reading

By Carla Johnson published November 3, 2015

How to Convert Customers’ Passions Into Inspiring Content

Western Union banks on its customers’ passions to inspire remarkable content – from home cooking to Jimmy Kimmel and even an original Marvel comic book. Learn how Western Union innovates with content in a conservative industry. Continue reading

By Carlos Hidalgo published October 20, 2015

How to Develop a Buyer-Centric Content Marketing Strategy

Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success. Continue reading

By Joe Pulizzi published October 6, 2015

Can We Please Stop Using Branded Content?

I’m going to be honest. I loathe the term “branded content.” It gives content marketing a bad name. It’s a word created by the world of paid media by advertisers, agencies, and media planners. I’ve found a better term. Continue reading

By Gary Lipkowitz published October 4, 2015

11 Ways to Use Video in Your Content Marketing

Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
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By Clare McDermott published September 27, 2015

Why a Washington Post Editor Left to Work With Starbucks

Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
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