By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading

By Jonathan Crossfield published July 12, 2015

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

It’s easy to look to successful sites like BuzzFeed for lessons on how to build social traffic. Easy, but wrong. Their business model is not yours. Your brand strategy depends on content that convinces the reader to do something else. Continue reading

By Carla Johnson published July 5, 2015

Aon Stops Shoveling Quicksand, Partners With Manchester United

In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.
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By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects. Continue reading

By Jay Acunzo published June 25, 2015

The Future of Content Creation Requires Humans Not Robots

Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate. Continue reading

By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things. Continue reading

By Clare McDermott published April 19, 2015

The Onion’s Custom Content Agency Makes Brands Seriously Funny

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue reading

By Roanne Neuwirth published April 12, 2015

Engage the C-Suite Through a Client Advisory Board

More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board. Continue reading

By Kirk Cheyfitz published April 2, 2015

6 New Reasons to Kill the RFP: Find Innovators, Not Commodities

No ad-land fossil is quite as useless as the RFP. If brands want agencies to look to innovate, they need to stop treating agency selection like a vendor-procurement process. Here are six ways RFPs lead to diminished results. Continue reading

By Erin Rodat-Savla published April 1, 2015

Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage

EMC revolutionized its video content – hiring a former network news reporter, launching EMCTV, and creating its own studio. Learn why this B2B brand did it and how it’s helped, then discover how to improve your own video storytelling. Continue reading