As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading
Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading
What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading
We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading