Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
Treat Content Publishing as a Privilege by Sharing the Awesome
Great content marketing turns a mirror on the audience. Treat content publishing as a privilege and find success by reflecting what’s awesome to (and about) that audience.
How to Build Online Engagement With Health Care Communities
Credibility and trust are essential in online health care communities. Find out how health care companies build online engagement and safeguard their credibility in online communities.
Corporate Storytelling: Cross the Paid, Earned, and Owned Divide
With the explosion of digital channels and new technologies, “paid, earned, and owned” is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape.
Video Content Marketing: 4 Elements of An Effective Strategy
Video may be among the fastest-growing content marketing tactics, but even the top 100 brands sometimes can get stuck at just dozens of views per video. Take a look at how to juice your video content marketing strategy.
Why Your Content Marketing Riches Can Be Found in the Niches
A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It’s what gives you insight to speak to them so clearly. Find that niche focus to boost your brand’s content marketing success.
Creative Content Marketing for Financial Services: 3 Examples
While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that’s rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services.
Content Marketing Best Practices: 5 Tips for the Modern CMO
In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO.
Content Marketing to Captivate an On-the-Go Audience
Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience.
Put the Person Back in Content Marketing Personas: 10 Easy Steps
OK. A quick show of hands. Who uses the word “persona” regularly during conversations or presentations? You can’t see it from where you’re sitting, but my hand is up. And I’m wincing a little. Leave it to us word mashers on the marketing mountaintop to take out all of the innate humanness of people by [...]
