By Jay Acunzo published January 24, 2016

The Content Talent Crunch: Time to Change How We Train, Hire, Nurture

We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.

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By Joe Pulizzi published January 20, 2016

Content Marketing – It’s Going to Get Weird

In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
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By Cathy McPhillips published January 8, 2016

Onward & Upward: Go Behind the Scenes of Priceline’s Social Media

Priceline’s head of social media talks about her role as part strategist, part crisis manager, and part travel ambassador. She shares what it takes day-to-day and long-term for smooth flying on the travel site’s social media. Continue reading

By Roanne Neuwirth published January 5, 2016

Reach Executives With Your Best Content Engine:  Your Clients

Looking for a surefire source for content that grabs your executive audience? Look no further than your own clients. Done well, content co-creation can help create a powerful voice, build a market, and deepen client relationships.
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By Clare McDermott published December 27, 2015

Quick-and-Dirty Roundup of Content Marketing Trends [Best of CCO 2015]

Ditch the pretense that you have time to catch up on reading and pen your 2016 goals. Start with this quick roundup of 12 favorite CCO articles. Pick six, read in full, and you’ll have some great ideas for that 2016 planning. Continue reading

By Jonathan Crossfield published December 21, 2015

Is Viral Content Making You Sick?

The moment you share a meme, you lose all control of how it may be used. Be sure your message is done in a way that will survive when released into the wilds of social media. Learn about the brands that failed to thrive in the wilds. Continue reading

By Lisa Welchman published December 17, 2015

Governing Brand Identity in the Age of Social Media

Social media channels need to be governed. Everybody needs to know who represents your organization and make sure they know how to work in concert with business objectives. Here’s how to create your own social media governance policy. Continue reading

By Clare McDermott published December 11, 2015

Future Watch: Expert Talks Social Media Ideas for 2016

Social media expert Ian Cleary explains some fundamentals that marketers still can’t seem to master, as well as six next-horizon ideas that you should consider. Learn what you should know and do about social media in 2016. Continue reading

By Brad Messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading