By Robert Rose published December 22, 2014

What’s Next for Content Marketing? You.

To succeed, marketers must step out of the shampoo-rinse-repeat cycle of chasing campaigns, and create value separate and distinct from the brand. As such, content marketers may be poised to become the change agents of this decade. Continue reading

By James Dillon published December 9, 2014

Build it? Buying Niche Media May be Better

When you need a new table, you don’t head to the hardware store to buy the lumber. You know the experts do it better. So why isn’t your brand seriously considering a ready-made option for your content marketing foundation? Continue reading

By Steve Smith published December 7, 2014

Visual-Merchandising Secrets for Better Content Engagement

Good visual merchandisers have a big impact on sales when they think traffic flow, color, signage, packaging and more. Use their tips and our favorites to transform your content’s presentation and you could see double-digit effects. Continue reading

By Jonathan Crossfield published December 5, 2014

Group Think: How to Improve Your Social Content Results

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences? You don’t need to start from scratch. Get into group think. Continue reading

By Robert Rose published November 9, 2014

No More Boring Brands: Creative Content from a Conservative Company

Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand. Learn how it started with three quirky videos that launched the company into social media stardom. Continue reading

By Clare McDermott published November 4, 2014

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right content marketing technology choice for your company? Check out G2 Crowd, where reviewers are authenticated and you don’t have to be a member to view the majority of information on the site. Read more about how this small company is disrupting the big market research firms, and what it means for your software product search. Continue reading

By Kevin Lund and Eileen Sutton published November 2, 2014

Why Your Brand Should Speak Human

In the transition away from bullhorn marketing, brands still struggle to find their story and voice. Despite knowing better, marketers slap brand messages across social-media platforms instead of creating real conversation and meaningful brand narratives. Consider a few tips on how to “speak human.” Continue reading

By Erin Rodat-Savla published October 29, 2014

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent? Continue reading

By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.
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By Jonathan Crossfield published October 8, 2014

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are some social media agencies, consultants, and “experts” taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout. Continue reading