I’m going to be honest. I loathe the term “branded content.” It gives content marketing a bad name. It’s a word created by the world of paid media by advertisers, agencies, and media planners. I’ve found a better term. Continue reading
Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
CSC’s Nick Panayi has built an elegantly tuned demand-generation engine. Now he shares how he manages the complex ecosystem of marketing technologies, as well as the steps taken to create a centralized, integrated content hub. Continue reading
There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why. Continue reading
How did a bank turn itself into a successful media company? Here’s the story of Jyske Bank, which built a high-tech production facility, hired a newsroom team, and programs its own web TV channel – with storytelling at its heart. Continue reading
To connect with executives, you need content that taps directly into their most pressing priorities and concerns. How do you find compelling topics that also make sense for your company to tackle? Here are the three ingredients.
Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading
User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading