By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things. Continue reading

By Clare McDermott published April 19, 2015

The Onion’s Custom Content Agency Makes Brands Seriously Funny

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue reading

By Roanne Neuwirth published April 12, 2015

Engage the C-Suite Through a Client Advisory Board

More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board. Continue reading

By Kirk Cheyfitz published April 2, 2015

6 New Reasons to Kill the RFP: Find Innovators, Not Commodities

No ad-land fossil is quite as useless as the RFP. If brands want agencies to look to innovate, they need to stop treating agency selection like a vendor-procurement process. Here are six ways RFPs lead to diminished results. Continue reading

By Erin Rodat-Savla published April 1, 2015

Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage

EMC revolutionized its video content – hiring a former network news reporter, launching EMCTV, and creating its own studio. Learn why this B2B brand did it and how it’s helped, then discover how to improve your own video storytelling. Continue reading

By Cathy McPhillips published March 11, 2015

Jon Loomer Talks All About Facebook

Facebook über strategist Jon Loomer speaks with CMI’s Cathy McPhillips to share how to improve social reach, why Facebook gets a bad rap for making your feed work better, why time of posting is counterintuitive, and much more. Continue reading

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading

By Amy Higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading

By Erin Rodat-Savla published February 16, 2015

Social Impact: How a Nonprofit Became a Content Phenom

charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget. Continue reading

By Jonathan Crossfield published February 11, 2015

Don’t Believe the Hype: What Ello Really Means for Content Marketers

Ello – the invitation-only, ad-free social network – didn’t kill Facebook. Its anti-advertising, pro-marketing with quality content focus is a warning to marketers. Social media is now becoming a traditional media-buying channel. Continue reading