By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading

By Jonathan Crossfield published December 8, 2017

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading

By Dawn Papandrea published December 5, 2017

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing. Continue reading

By Kevin Lund published September 22, 2017

How to Keep Your Content Marketing Strategy From Getting Hijacked

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading

By Cameron Conaway published September 17, 2017

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

By Kirk Cheyfitz published September 8, 2017

Ads Are Killing the Web: Are You Part of the Problem?

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading

By Clare McDermott published September 3, 2017

How GE Gives Recruiting Content a Personality Lift

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

By Jonathan Crossfield published August 23, 2017

Is Your Social Content Picture-Perfect or Merely Taking Stock?

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

By Andrew Davies published July 26, 2017

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading