By Tessa Wegert published May 30, 2013

3 Tips for Successful Content Marketing on Tumblr

Regardless of what happens as a result of Yahoo’s recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel through which brands can tell a story and connect with consumers. It’s a place to showcase content, and a place to share it. Use these 3 tips for successful content marketing on Tumblr.

By Jen Houston published May 29, 2013

How Your Social Media Content Can Drive Sales-Focused Engagement

As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you’re a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.

By Andrew Davis published May 27, 2013

How to Publish Content that Drives Audience Anticipation

Too many content marketers seem to struggle with building a consistent audience. Find out how to build a consistent format and publish content that drives audience anticipation.

By Joe Pulizzi published May 25, 2013

Why Education is a Powerful Content Marketing Strategy: 17 Examples

Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it’s working effectively in these 17 examples.

By Tom Fishburne published May 19, 2013

Treat Content Publishing as a Privilege by Sharing the Awesome

Great content marketing turns a mirror on the audience. Treat content publishing as a privilege and find success by reflecting what’s awesome to (and about) that audience.

By Tobin Dalrymple published May 14, 2013

5 Ways to Publish Content on Mobile and Grow Your Brand

Everyone knows mobile is taking over, but there’s not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.

By Shanna Mallon published May 10, 2013

Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture

The internet is a visual place, so engaging visual content is essential for getting your organization’s message across. Find out how auto brands use 5 key strategies to help audiences get the picture.

By Tessa Wegert published May 5, 2013

3 Brand Storytelling Tips for Winning with Webisodes

As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes.

By Adrienne Erin published April 23, 2013

6 Tips to Start Creating Content on Tumblr

Tumblr’s visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content marketing efforts on Tumblr.

By Tim Riesterer published April 22, 2013

3 Tips for More Effective Content Marketing Visuals

Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.