CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach.
Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing.
With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI’s roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just a feeble excuse.
Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing.
Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing.
The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers.
Are B2B and B2C content marketing efforts really all that different? Find out more about some of the challenges and complexities of each approach from the roundtable conversation in this Content Marketing Institute video.
I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute With nearly 80 contributors, the predictions were plentiful. But, for whatever reason, here are my favorite […]