By Tamar Weiss published July 3, 2014

4 Steps to a B2B Content Marketing Strategy that Drives Revenue

If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you’re overwhelmed by the struggle to combine all of these factors, take these 4 steps to develop a B2B content marketing strategy that drives revenue. Continue reading

By Robert Rose published June 3, 2014

Make the Most of Your B2B Marketing Channels: Research on Webinars

It’s critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it’s best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI’s new research on webinars.
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By Jay Acunzo published May 22, 2014

6 Ways to Make B2B Content Marketing That’s Better Than the eBook

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading

By Joe Pulizzi published April 26, 2014

The Relentless Evolution of Content Marketing

In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading into wallpaper might just be a good thing. Listen in. Continue reading

By Joe Pulizzi published April 22, 2014

Enterprise Content Marketing Research: Where Does Success Lie in 2014?

The latest Content Marketing Institute research confirms that B2B enterprise marketers continue to face challenges in integrating content marketing across their organizations. Find out more about these and other findings on B2B enterprise tactics, spending and effectiveness in our new report. Continue reading

By Dianna Huff published April 3, 2014

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don’t even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential B2B buyers might not trust your website content. Continue reading

By Paul Gustafson published April 2, 2014

3 Key Concepts to Master for Effective B2B Content

Understanding ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sales process typically works. Continue reading

By Joe Pulizzi published February 26, 2014

B2B Content Marketing Success on the Rise for Small Businesses

Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the “big guys.” Check out the report for more details. Continue reading

By Derek Edmond published February 10, 2014

6 Ways to Measure B2B Content Marketing Performance

CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement. Continue reading

By Vinay Bhagat published February 9, 2014

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm for buyers, case studies aren’t always effective. Find out why in-depth user reviews are poised to replace case studies — and how marketers can shift their focus to reviews. Continue reading