By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By Sujan Patel published June 14, 2017

9 Strategies for Using Customer Testimonials in Your Content

Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials. Continue reading

By Joe Pulizzi published June 6, 2017

The Future Model for Content Marketing and Media Are Identical

Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not? Continue reading

By Marcia Riefer Johnston published June 1, 2017

What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight

What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight. Continue reading

By Ann Gynn published May 30, 2017

8 Things Any Good Marketer Should Know About Email

The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading

By Joe Pulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue. Continue reading

By Ann Gynn published May 21, 2017

Search Engine Trends: Rand Fishkin Weighs in on Google and More

You can’t read the mind of Google, but you can read seven insights and 25-plus tips from the Wizard of Moz, Rand Fishkin. Learn what you should know and how you can react to the mysterious world of search to get better results. Continue reading

By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading

By Joe Pulizzi published April 29, 2017

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

We discuss Google’s proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

By Marcia Riefer Johnston published April 27, 2017

Are Your Buyer Personas Ready to Take on the World?

Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading