By Marcia Riefer Johnston published May 12, 2016

Buyer Personas You Want to Use: The 9 Essential Parts

Develop robust buyer personas from these nine essential parts. You’ll end up with personas that you and your team want to use – personas that help you make good decisions about the content you create and manage for prospective buyers. Continue reading

By George Stenitzer published May 9, 2016

Sharpen Your Content Marketing: 4 Ways to Model the Buyer’s Journey

The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. Here are four to consider. Continue reading

By Kirk Cheyfitz published May 6, 2016

How the Audience Seizes Control with Ad Blocking Tools Post-Advertising Age

Ad blockers exist because too many brands want to deliver too many messages that don’t matter to a single person. As everyone with any sense is saying, the time is past due to put the audience first. That may sound easy; it isn’t. Continue reading

By Sara Wachter-Boettcher published April 21, 2016

How Kindness Makes Your Content More Successful

When we write for people whose identities and situations aren’t average, we create experiences that work better for everyone. Kindness is a good strategy for your content – for your users and for your business. Let’s look at why. Continue reading

By Melissa Eggleston published April 14, 2016

Go Beyond Analytics to Give Customers the Content They Crave

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading

By Neil Patel published January 4, 2016

The Ultimate Science-Backed Method for Creating Content That Readers Love

Want to make readers love your content? There’s a formula for it – an exact mathematical equation that defines lovable content. To be more precise, the formula is for readable content. But that’s almost the same as content that’s loved.
Continue reading

By Karen Ronning-Hall published December 22, 2015

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.
Continue reading

By Aaron Orendorff published December 20, 2015

A Surprising Way to Reach Millennials: Lessons From the Ninja Turtles

Too many Millennials aren’t buying your content. They find it unoriginal, boring, and even deceptive. Discover how four famous turtles can transform your Millennial personas and help you understand the most relevant content to create. Continue reading

By Steve Peck published December 13, 2015

Why You Shouldn’t Care That One-Third of Readers Despise Your Content

Over 35% of readers who download long-form content spend less than 30 seconds on it. Should you care? No. Here’s what you should really care about – and how it can make your content marketing more effective. Continue reading

By Andy Preisler published November 29, 2015

Learn How to Engage Gen C (It’s Not Just Millennials)

You’ve heard of millennials, but have you heard of Gen C? Google Think dubs it a “powerful new force.” It’s a generation built for content marketing done well. Follow these five tips to engage this generation with your content. Continue reading