By Cameron Conaway published September 17, 2017

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By JP Misenas published December 18, 2015

The Lowdown on Creating Personalized Quizzes to Boost Your Marketing

Boring content won’t generate the amount of leads you want. Combine the effectiveness of personalized content and the popularity of social media quizzes to make a big impact. Here’s how to do it step by step, from concept to follow-up. Continue reading

By Sarah Goliger published June 11, 2015

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading

By Dan Faggella published June 7, 2015

Segment Your Blog Content to Drive More Leads and Sales

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading

By Chuck Frey published April 28, 2015

How to Do Paid Promotion on Twitter the Right Way

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content. Continue reading

By Mike Nierengarten published November 30, 2014

Why Your Content Is Sabotaging Your Lead Generation

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading

By Mark Sherbin published July 18, 2013

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools

Even if you’re using SlideShare, chances are you’re not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out. Continue reading

By Chantielle MacFarlane published July 4, 2013

5 Factors to Help Your Content Plan Tame the Lead Generation Beast

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it’s still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into customers. Find out about 5 factors that can help your content plan tame the lead generation beast. Continue reading

By Mark Walker published April 26, 2013

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results. Continue reading