By Michele Linn published December 17, 2010

A Checklist: 7 Keys to eNewsletter Success

Over the past several months, we’ve followed the journey of Graham Kilshaw at Interference Technology as he worked to improve his eNewsletter, EMC Business Bulletin with the help of the CMI community (thanks, everyone!) Based on his experiences, Graham developed … Continue reading

By Michele Linn published December 14, 2010

Lessons Learned from an eNewsletter Experiment

It’s been a little while since we checked in with Graham Kilshaw over at Interference Technology. If you remember, he was working on an email newsletter called the EMC Business Bulletin, and was asking the CMI community for their feedback. … Continue reading

By Sarah Mitchell published October 25, 2010

7 Ways to Get More Value From Your eNewsletter

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. … Continue reading

By Michele Linn published October 7, 2010

Content Marketing Group Therapy: How Minor Design Changes Impacted an eNewsletter

A few weeks ago, I introduced you to Graham Kilshaw from Interference Technology. If you recall, Graham had recently launched an eNewsletter targeted at advertisers and prospects of his publication. He was having some success but he was certain he … Continue reading

By Michele Linn published August 23, 2010

Content Marketing Group Therapy: What Suggestions Do You Have for This eNewsletter?

Several weeks ago, Joe and I received an email from Graham Kilshaw from Interference Technology. He believes in the power of content marketing and had recently launched an eNewsletter (titled the EMC Business Bulletin) to educate his prospects. The problem was … Continue reading

By Brian Massey published July 26, 2010

How to Create an Email Newsletter From Your Blog

If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found that they got 12 times more email subscribers than RSS … Continue reading

By Sarah Mitchell published June 24, 2010

5 Essential Elements to a Great Newsletter

Editor’s note: For more newsletter insights and advice, check out our updated post, 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. How many newsletters arrive in your inbox every week? How many more land in your mailbox? How many … Continue reading

By Clare McDermott published May 22, 2010

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?