By Jeff Herrmann published December 14, 2017

How to Better Understand the Size and Composition of Your B2B Audience

Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience. Continue reading

By Joe Pulizzi published December 12, 2017

Are You Ready for Content Marketing in 2018? 60+ Predictions

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading

By Marcia Riefer Johnston published November 30, 2017

How to Adopt a Customer-Centric Strategy for Your Content

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

By Cathy McPhillips published November 26, 2017

5 Steps to Improving Subscriber Data for More Personalized Emails

If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better. Continue reading

By Marcia Riefer Johnston published November 8, 2017

What to Do After You Press Record: A Formula for Videos People Love

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading

By Michele Linn published November 5, 2017

4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions. Continue reading

By Marcia Riefer Johnston published November 2, 2017

How to Use How-To Content to Create and Retain Loyal Customers

Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it. Continue reading

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading

By Carlijn Postma published October 15, 2017

How to Take an Audience-First Approach to Your Content

Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience. Continue reading

By Andy Betts published October 11, 2017

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading