By Joe Pulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue. Continue reading

By Ann Gynn published May 21, 2017

What the Heck is Going on With Search Engines?

You can’t read the mind of Google, but you can read seven insights and 25-plus tips from the Wizard of Moz, Rand Fishkin. Learn what you should know and how you can react to the mysterious world of search to get better results. Continue reading

By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading

By Joe Pulizzi published April 29, 2017

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

We discuss Google’s proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

By Marcia Riefer Johnston published April 27, 2017

Are Your Buyer Personas Ready to Take on the World?

Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading

By Joe Pulizzi published April 22, 2017

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.  Continue reading

By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading

By Kane Jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

By Andrea Fryrear published April 11, 2017

New Way to Build Personas Over Time

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience. Continue reading

By Daniel Hochuli published April 9, 2017

2 Funnels Are Necessary for Content Marketing

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading