By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We’re now in a multi-channel world where all consumers want tailored delivery. Find out more about adaptive content and the omni-channel technique you need to implement. Continue reading

By Andrew Davis published August 31, 2014

4 Branded Content Lessons From a Content Cancellation

In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading