Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation.
In this edition of the PNR podcast, Joe and Robert talk about GE’s new sponsored content play that’s airing as part of “The Tonight Show” and debate the latest native advertising moves from “The Guardian” and Yahoo before discussing this week’s #ThisOldMarketing example — where a new discovery leads them to revoke John Deere’s title as creator of the world’s first content marketing effort.
In today’s digital, always-connected marketplace, a new engagement technique is gaining traction. It’s a strategy that combines branded content within interactive opt-in tools like social media, games and events — all designed to foster two-way relationships with consumers. Find out why your branded content should put gaming into play.
In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week’s This Old Marketing Example: P&G’s long-standing site for on-the-go moms.
Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.”
Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes. Find out how to craft your branded content so that it makes an indelible emotional connection with your audience.
Why are so many businesses failing to create brand content that targets one of the fastest-growing demographics in the U.S.? Take a look at some of the challenges involved, as well as some tips for addressing them.
The shift to content as a marketing vehicle is really just a perspective-widening step back to storytelling — the most fundamental form of engagement experienced by humankind. Make use of these 2 key devices for effective business storytelling.