Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.”
Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes. Find out how to craft your branded content so that it makes an indelible emotional connection with your audience.
Why are so many businesses failing to create brand content that targets one of the fastest-growing demographics in the U.S.? Take a look at some of the challenges involved, as well as some tips for addressing them.
The shift to content as a marketing vehicle is really just a perspective-widening step back to storytelling — the most fundamental form of engagement experienced by humankind. Make use of these 2 key devices for effective business storytelling.
Although the term “brand journalism” may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience.
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach the heart of your brand’s story.
Learn how to spark a meaningful connection through B2B content. Look for inspirational stories that are relevant to your audience and create content that taps into the emotion behind your business. The result can forge a powerful, natural connection with your audience.
Delivering your content isn’t just about ensuring that it’s viewed. Find out how your organization can use 5 branded content channels so consumers can interact more easily with your content in their preferred environment and then share it with their friends.
Regardless of what happens as a result of Yahoo’s recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel through which brands can tell a story and connect with consumers. It’s a place to showcase content, and a place to share it. Use these 3 tips for successful content marketing on Tumblr.
Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communications.