By Buddy Scalera published July 2, 2014

Brand Storytelling Lessons From a Successful Screenwriting Instructor

Just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice. Get some brand storytelling lessons from a successful screenwriter. Continue reading

By Michael Weiss published April 6, 2014

How Powerful Brand Storytelling Can Supplant Commercials

Chipotle’s video “The Scarecrow” got incredible attention online, running through the social channels, but never morphing into a television commercial or banner. Chipotle never paid for placement. Find out the story behind this effort and learn more about how powerful brand storytelling can supplant commercials. Continue reading

By Luke Cope published March 13, 2014

Why Your Branded Content Shouldn’t Always Be About Your Brand

Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn’t always be about your brand. Learn more about the benefits — and blurred lines — of developing non-promotional branded content. Continue reading

By Clare McDermott published March 7, 2014

The Artist’s Perspective: Collaborating on Content Creation

Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation. Continue reading

By Joe Pulizzi published February 22, 2014

New “Oldest” Content Marketing Example Unearthed

In this edition of the PNR podcast, Joe and Robert talk about GE’s new sponsored content play that’s airing as part of “The Tonight Show” and debate the latest native advertising moves from “The Guardian” and Yahoo before discussing this week’s #ThisOldMarketing example — where a new discovery leads them to revoke John Deere’s title as creator of the world’s first content marketing effort. Continue reading

By David Rossiter published February 21, 2014

3 Branded Content Formats that Will Rule in 2014

Marketing strategies, publishing partners — everything’s up for debate as we gauge where to focus our branded content energies in the months to come. We know that investments in social media are on the rise, but how will that play out? Learn more about 3 branded content formats to watch in 2014. Continue reading

By Nancy Liberman published February 20, 2014

Why Your Branded Content Marketing Should Put Gaming Into Play

In today’s digital, always-connected marketplace, a new engagement technique is gaining traction. It’s a strategy that combines branded content within interactive opt-in tools like social media, games and events — all designed to foster two-way relationships with consumers. Find out why your branded content should put gaming into play. Continue reading

By Joe Pulizzi published February 15, 2014

Red Bull and LEGO Get a Leg Up with Branded Entertainment

In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week’s This Old Marketing Example: P&G’s long-standing site for on-the-go moms. Continue reading

By Katherine Kotaw published December 27, 2013

Personal Brand Marketing Tips from 3 Influential Women

These days, business owners and marketers are branding themselves with every tweet they post and every video they produce. If you want to turn your personal brand marketing into a powerful part of your digital marketing strategy, spend some time studying the habits of your industry leaders. And take some lessons from 3 influential women. Continue reading

By Tessa Wegert published September 20, 2013

3 Ways to Combat Branded Content “Blindness” in Your Audience

Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.” Continue reading