Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience.
Whether your content marketing targets B2B or B2C audiences, don’t rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive.
While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that’s rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services.
Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine.
Public speaking is a great way to get your company’s message across. Find out how 3 key steps in a strong thought leadership strategy will make strides toward getting your organization on the speaker’s podium.
Too many content efforts sink because the sales and marketing sides don’t take the time to understand each other. Find out more about content’s role in the sales and marketing marriage.
It takes a content-first approach to build the kind of loyalty that mutes competitors’ messages. B2B brands have the opportunity to learn from successful, mom-centric campaigns and apply them to their niche audiences. Check out these B2B content cases that are mom-approved.
Even if you create great content, there’s a good chance it won’t penetrate all the clutter and distractions and get through to your prospects. To overcome the obstacles, try these 6 ways to create content that catches attention.
Communicating effectively across national and linguistic borders can create unique challenges. Here are a few steps you can use to create content that won’t get lost in translation.