By Michele Linn published July 4, 2017

7 Things You Need to Have a Productive (and Happy) Content Marketing Team

Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading

By Andrea Fryrear published June 22, 2017

How to Stop Wasting Time on the Wrong Content

Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead. Continue reading

By Eva Jackson published June 8, 2017

Agile Practices: How to Avoid Mistakes Our Marketing Team Made

A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading

By Andrea Fryrear published May 11, 2017

Make Your Audience the Hero With a One-Sentence Agile User Story

Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.  Continue reading

By Andrea Fryrear published March 9, 2017

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading

By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered [With Video]

Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading

By Andrea Fryrear published October 28, 2016

How to Make Content Creation the Star Quarterback

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading

By Andrea Fryrear published June 16, 2016

How to Stop Working So Hard: Agile Marketers Work Smarter

The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
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By Andrea Fryrear published March 3, 2016

Your Content Team Can Sprint With Agile Marketing

In a recent Twitter chat, I connected with members of the content marketing community who shared how they embrace Agile marketing to produce impactful, audience-focused resources consistently. Now, I share our insight with you. Continue reading

By Andrea Fryrear published December 3, 2015

Agile Principles + Content Marketing = Long-Term Success

Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing. Continue reading