By Andrea Fryrear published May 11, 2017

Make Your Audience the Hero With a One-Sentence Agile User Story

Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.  Continue reading

By Andrea Fryrear published March 9, 2017

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading

By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered [With Video]

Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading

By Andrea Fryrear published October 28, 2016

How to Make Content Creation the Star Quarterback

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading

By Andrea Fryrear published June 16, 2016

How to Stop Working So Hard: Agile Marketers Work Smarter

The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
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By Andrea Fryrear published March 3, 2016

Your Content Team Can Sprint With Agile Marketing

In a recent Twitter chat, I connected with members of the content marketing community who shared how they embrace Agile marketing to produce impactful, audience-focused resources consistently. Now, I share our insight with you. Continue reading

By Andrea Fryrear published December 3, 2015

Agile Principles + Content Marketing = Long-Term Success

Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing. Continue reading

By Andrea Fryrear published August 13, 2015

How to Make Content Marketing Work With an Agile Team

How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.
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By Andrea Fryrear published June 18, 2015

The 5 Superpowers of Intelligent Content: Themes From ICC

At the Intelligent Content Conference, the superpowers of intelligent content were revealed in session after session. Continue reading

By Andrea Fryrear published May 25, 2015

Keep Content Flowing With This Easy Agile Marketing Tool

Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic. Step back and figure out where the workflow is breaking down with this Agile Work in Progress tool. Continue reading