New Study Reveals Clear Writing Tips for B2B Marketers
December 13, 2023
Ahava Leibtag
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience
December 12, 2023
Robert Rose
If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
December 8, 2023
Content Marketing Institute Team
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service
December 7, 2023
Ann Gynn
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.
Key Trends in Content Marketing 2024: 67 Predictions
December 6, 2023
Stephanie Stahl
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.
Before You Start an AI Strategy, Make the Case To Stop
December 5, 2023
Robert Rose
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.
OpenAI’s Drama Should Teach Marketers These 2 Lessons
December 1, 2023
Content Marketing Institute Team
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
How To Turn ‘Meh’ Ideas Into Marvelous Content
November 30, 2023
Amy Higgins
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
39+ Content Marketing Statistics To Help You Succeed in 2024
November 29, 2023
Lisa Murton Beets
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2024 plans.
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
November 28, 2023
Robert Rose
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
47+ Book Recommendations Create the Ultimate Reading List for Content Marketers
November 22, 2023
Ann Gynn
Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.
3 Questions About AI in Content: What? So What? Now What?
November 21, 2023
Robert Rose
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
No posts found