By Marcia Riefer Johnston published September 21, 2017

A Step-by-Step Process for Scoring Your Content

Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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By Joe Pulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar? Continue reading

By Aaron Agius published September 19, 2017

Why Your Content Marketing Team Needs a Developer

As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production. Continue reading

By John Hall published September 18, 2017

How to Use Your Content Marketing Strategy to Write a Book

By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy. Continue reading

By Cameron Conaway published September 17, 2017

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

By Joe Pulizzi published September 16, 2017

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading

By Kelsey Meyer published September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

By Joe Pulizzi published September 14, 2017

8 Big Questions From Content Marketing World to Ask Year Round

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

By Kristina Podnar published September 13, 2017

How to Protect Customer Data — and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

By Susan Moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading