Content Marketing Institute's latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel.

We can't be Apple, but we can create an experience for our customers that is worthy of the Apple Store. Joe Pulizzi details how in this report.

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.

The concept of content marketing can be overwhelming for a start-up business owner. Where do you get ideas? And how do you find the time to do it between sales meetings, investor meetings, client meetings and (hopefully) sleep? To help you gain the confidence you need, here are six tips for novices.

Happy Anniversary CMI. In this post, Joe Pulizzi shares his 15 business success tips that have helped take CMI up to and through its fifth year in business.

In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Bill Flitter.

Informed opinion from qualified people has value in our society. Opinion-oriented content can be engaging, effective and can help collect eyeballs. Here are the essentials for using opinions effectively to create powerful content.

Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and...

Infographics are a great format for translating data into easily shareable, engaging illustrations, but you need to have a clear purpose and plan in mind before you start. Ask yourself these questions before jumping on the infographics bandwagon.

Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.

If you're still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies are making the most of this new marketing tool.

The explosion of Etch a Sketch comments around Mitt Romney's campaign could have worked even better for Ohio Arts. Unfortunately, this was a lost opportunity to build media channels for the Ohio-based company.