By Joe Pulizzi published May 25, 2007

Is Everything Becoming Custom?

An article on living in “Bigdealville,” points out that banner ads won’t cut it if the advertiser really wants to engage the user. Custom integration is key to any online program. Here are a couple takeaways. Continue reading

By Joe Pulizzi published May 23, 2007

Does Cisco’s Content Microsite Miss the Mark?

Some thoughts on Cisco’s recently launched microsite on the human network concept. Site is professional and easy to navigate. Here are other pros and cons. Continue reading

By Joe Pulizzi published May 21, 2007

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term “content marketing” growing in use. We’ll keep checking back to see if the trend continues. Continue reading

By Joe Pulizzi published May 17, 2007

Custom Publishing: A Long Way to Go

Consumers are smarter than ever, and are only going to consume valuable content. It’s an evolution for custom publishing, but we need to get beyond the negativity. Continue reading

By Joe Pulizzi published May 15, 2007

Bringing Sexy Back: The Eight Steps to Content Marketing Bliss

Knowing your customers’ wants and needs gives you the opportunity to create not only a sexy marketing campaign, but one that actually changes behavior. Use these 8 proactive steps to make value-based content marketing a reality for your organization. Continue reading

By Joe Pulizzi published May 14, 2007

Custom Publishing: Second-Rate Content?

Many publishers are dismissing the importance and impact of content marketing. Today’s publishers need to offer custom publishing marketing services for their customers — or face watching this large revenue stream go elsewhere. Continue reading

By Joe Pulizzi published May 10, 2007

Content: The Future of B2B Marketing

Marketers of small, medium and large corporations are the content providers of the future. Make content your focus as you plan your next B2B marketing strategy. Continue reading

By Joe Pulizzi published May 9, 2007

Can Marketers Launch Vertical Search?

As a marketer, creating a vertical search community or forum can be a dicey activity at best. Here are some considerations for marketers and publishers to keep in mind. Continue reading

By Joe Pulizzi published May 8, 2007

American Eagle’s Try at Entertainment Marketing

American Eagle’s entertainment marketing venture, a comedy series, is on the right track. Good content, targeted to a certain audience, is today’s brand driver. Continue reading

By Joe Pulizzi published May 6, 2007

Is Your Company Communicating Just to Sell?

Focusing all communications around a sell can be detrimental to the long-term relationship you’re trying to create with customers. Consider how you can expand your communication strategy. Continue reading